How many of you are interested in photography?  How about being your own boss?  Find out how one photographer has made a career out of his passion and started his own company!
Name: Justin Evans
Age:  32
Hometown:  From Atlanta, lived in Athens 14 years
Official job title:  Freelance Photographer
Company:  Justin Evans Photography
 
What was your major? Where did you go to school?
Degree in Geography from UGA/ Degree in Commercial Photo. from Gwinnett Tech.
What was your first job?
I’ve been a Pizza Cook, Waiter, Dishwasher, Tele-Marketer, Construction Worker, Science Assistant, Photo Assistant, Painter, you name it….
Wow.  You’ve really done it all.  How long have you been at this gig?
7 years total.  3 as my only gig.
So what’s your average day like now that you’re on your own?
No average work day.  Some days are for lining up work, some days are meeting with clients, some days are editing a shoot, some days are actual shooting, and some days are for watching baseball
How many hours a week do you work?
Depends, less than 30 in general
How much money do you make at your job?
Not much, but it pays the bills and provides the life style I enjoy, and it gets better each year (if the economy holds).
What are the pros and cons of your job?
Pros: Creative, Each day is different, Meeting People, Working for yourself
Cons: Inconsistent, Stressful Sometimes, Constant Worry if there will be work
What is more important to you (and be honest): money or doing what you love?
Doing what I love
What would you have done differently while you were in college to help you get where you are today?
Would have gone straight for Photography and bypassed the Geography Degree.  School should be for learning a trade realistically.
 If you could tell current college students/recent grads to do ONE thing this year to help their career, what would it be?
Travel.  You’re young, being at peace and living life without regretting the things you never did will help your career more than anything else.
What accomplishment are you proudest of?
Breaking the mold, Hopefully I can keep it going.

How many of you are interested in photography?  How about being your own boss?  Find out how one photographer has made a career out of his passion and started his own company!

Name: Justin Evans

Age:  32

Hometown:  From Atlanta, lived in Athens 14 years

Official job title:  Freelance Photographer

Company:  Justin Evans Photography

What was your major? Where did you go to school?

Degree in Geography from UGA/ Degree in Commercial Photo. from Gwinnett Tech.

What was your first job?

I’ve been a Pizza Cook, Waiter, Dishwasher, Tele-Marketer, Construction Worker, Science Assistant, Photo Assistant, Painter, you name it….

Wow.  You’ve really done it all.  How long have you been at this gig?

7 years total.  3 as my only gig.

So what’s your average day like now that you’re on your own?

No average work day.  Some days are for lining up work, some days are meeting with clients, some days are editing a shoot, some days are actual shooting, and some days are for watching baseball

How many hours a week do you work?

Depends, less than 30 in general

How much money do you make at your job?

Not much, but it pays the bills and provides the life style I enjoy, and it gets better each year (if the economy holds).

What are the pros and cons of your job?

Pros: Creative, Each day is different, Meeting People, Working for yourself

Cons: Inconsistent, Stressful Sometimes, Constant Worry if there will be work

What is more important to you (and be honest): money or doing what you love?

Doing what I love

What would you have done differently while you were in college to help you get where you are today?

Would have gone straight for Photography and bypassed the Geography Degree.  School should be for learning a trade realistically.

If you could tell current college students/recent grads to do ONE thing this year to help their career, what would it be?

Travel.  You’re young, being at peace and living life without regretting the things you never did will help your career more than anything else.

What accomplishment are you proudest of?

Breaking the mold, Hopefully I can keep it going.

--Tagged under: justin evans--

--Tagged under: career--

--Tagged under: Photography--

Dreamed of working for a major sportswear company like Nike?  Find out how one business major is working his way up the ladder:
Name: Josh Anderson 
Age: 23 
Hometown: North Augusta, SC 
Official job title:  Product and Process Improvement Specialist 
Company:  Milliken & Co.
 
What was your major? Where did you go to school?
Accounting and Business Management at Presbyterian College
Runner-up career choice/dream job?
I thought about doing Product Development for a sportswear company like Nike or Under Armour, but my dream job is to be COO of a major sportswear company like Nike.
What was your first job?
Scorekeeper at a Parks & Rec. Center
How long have you been at this gig?
About a year and a half
What exactly is Milliken?  And what do you do there?
Milliken is a manufacturing company that produces a wide variety of products.  I specifically work on producing fashion apparel and sports apparel.  We take fabric from yarn form and knit it or weave it with certain fibers to create the type of cloth our customer wants.  The facility I work at is a Dyeing and Finishing Plant.  After the yarn has been knitted or weaved it is made into large white rolls.  Our plant gets in these “raw” rolls and we clean them and dye them whatever color the customer wants and “finish” the cloth to give it the desired feel that the customer is looking for.  This usually involves applying some kind of chemical to the fabric.
I specifically work in the area of Finishing to ensure that the fabric we create meets the customers’ standards.  I make sure that we create the quantity of fabric the customer desires along with the quality of fabric that the customer desires. Each style of fabric has a “spec” that it has to run at on our machines in order to create first quality fabric.  If these specs are not followed then it creates off-quality, which usually means we do not meet our delivery date to our customer. I make sure that these specs are set correctly in order to create first quality fabric set up new specs for new styles that are created.
Wow.  That’s pretty cool.  So, has your account and business management major helped/hurt your job? 
My major has helped me in that I understand the business side of things, so when we are creating fabric that is not first quality, I understand how we are losing money and why.  I also understand ways that we can save money while still creating first quality fabric.  Mainly, I can see the end use of our product and how it helps our company be profitable.
My major hurts me because my job position deals mainly with engineering and chemicals.  Over 80% of the people I work with have degrees in Chemistry or some type of Engineering, so they understand the way our products are created from a design standpoint.  They understand the characteristics of one fiber compared to another and how it affects the construction of certain fabrics.  They also know how certain chemicals react to certain fibers and how that will affect us in producing certain products.
Despite having that lack of knowledge I am happy with my major because it ultimately points me in the direction I want to be, which is working on the business side of things.  I love all the knowledge I am gaining right now because I am literally learning everyday, and I believe that you can never learn too much.
That’s a great way to think about it.  So what is your average day like at work? 
Get in to work around 7:30AM, go over our reports from the day before to see how productive we were and any problems we had, update charts, have a quality meeting at 9:15 every morning and a delivery meeting at 10 every morning.  The rest of the day is spent either 1) creating new processes to improve our quality, efficiency or safety, 2) setting up product specs for new products that we are manufacturing or improving specs for current products that we manufacture or 3) Working with our customers to see what opportunities we have to better serve them.
How many hours a week do you work?
Between 50 and 60
How many weeks of vacation do you take per year?
2
How much money do you make at your job?
$48,000
Where do you do most of your work from (the office, home)?
The office/plant(manufacturing facility)
What is more important to you (and be honest): money or doing what you love?
Doing what I love
What would you have done differently while you were in college to help you get where you are today?
This may sound corny but I would have participated in a wider variety of clubs and extracurricular activities because in whatever job you have, you have to be able to work with a wide variety of people and it helps when you can communicate and understand a diverse array of people.
That doesn’t sound corny.  Almost everyone says that same thing.  If you could tell current college students/recent grads to do ONE thing this year to help their career, what would it be?
Do an internship because experience is key.
What accomplishment are you proudest of?
Being on the NCAA Honor Roll while playing football in college.

Dreamed of working for a major sportswear company like Nike?  Find out how one business major is working his way up the ladder:

Name: Josh Anderson

Age: 23 

Hometown: North Augusta, SC

Official job title:  Product and Process Improvement Specialist

Company:  Milliken & Co.

What was your major? Where did you go to school?

Accounting and Business Management at Presbyterian College

Runner-up career choice/dream job?

I thought about doing Product Development for a sportswear company like Nike or Under Armour, but my dream job is to be COO of a major sportswear company like Nike.

What was your first job?

Scorekeeper at a Parks & Rec. Center

How long have you been at this gig?

About a year and a half

What exactly is Milliken?  And what do you do there?

Milliken is a manufacturing company that produces a wide variety of products.  I specifically work on producing fashion apparel and sports apparel.  We take fabric from yarn form and knit it or weave it with certain fibers to create the type of cloth our customer wants.  The facility I work at is a Dyeing and Finishing Plant.  After the yarn has been knitted or weaved it is made into large white rolls.  Our plant gets in these “raw” rolls and we clean them and dye them whatever color the customer wants and “finish” the cloth to give it the desired feel that the customer is looking for.  This usually involves applying some kind of chemical to the fabric.

I specifically work in the area of Finishing to ensure that the fabric we create meets the customers’ standards.  I make sure that we create the quantity of fabric the customer desires along with the quality of fabric that the customer desires. Each style of fabric has a “spec” that it has to run at on our machines in order to create first quality fabric.  If these specs are not followed then it creates off-quality, which usually means we do not meet our delivery date to our customer. I make sure that these specs are set correctly in order to create first quality fabric set up new specs for new styles that are created.

Wow.  That’s pretty cool. So, has your account and business management major helped/hurt your job?

My major has helped me in that I understand the business side of things, so when we are creating fabric that is not first quality, I understand how we are losing money and why.  I also understand ways that we can save money while still creating first quality fabric.  Mainly, I can see the end use of our product and how it helps our company be profitable.

My major hurts me because my job position deals mainly with engineering and chemicals.  Over 80% of the people I work with have degrees in Chemistry or some type of Engineering, so they understand the way our products are created from a design standpoint.  They understand the characteristics of one fiber compared to another and how it affects the construction of certain fabrics.  They also know how certain chemicals react to certain fibers and how that will affect us in producing certain products.

Despite having that lack of knowledge I am happy with my major because it ultimately points me in the direction I want to be, which is working on the business side of things.  I love all the knowledge I am gaining right now because I am literally learning everyday, and I believe that you can never learn too much.

That’s a great way to think about it.  So what is your average day like at work?

Get in to work around 7:30AM, go over our reports from the day before to see how productive we were and any problems we had, update charts, have a quality meeting at 9:15 every morning and a delivery meeting at 10 every morning.  The rest of the day is spent either 1) creating new processes to improve our quality, efficiency or safety, 2) setting up product specs for new products that we are manufacturing or improving specs for current products that we manufacture or 3) Working with our customers to see what opportunities we have to better serve them.

How many hours a week do you work?

Between 50 and 60

How many weeks of vacation do you take per year?

2

How much money do you make at your job?

$48,000

Where do you do most of your work from (the office, home)?

The office/plant(manufacturing facility)

What is more important to you (and be honest): money or doing what you love?

Doing what I love

What would you have done differently while you were in college to help you get where you are today?

This may sound corny but I would have participated in a wider variety of clubs and extracurricular activities because in whatever job you have, you have to be able to work with a wide variety of people and it helps when you can communicate and understand a diverse array of people.

That doesn’t sound corny.  Almost everyone says that same thing.  If you could tell current college students/recent grads to do ONE thing this year to help their career, what would it be?

Do an internship because experience is key.

What accomplishment are you proudest of?

Being on the NCAA Honor Roll while playing football in college.

--Tagged under: career--

--Tagged under: Milliken & Co.--

Name: John Verhoeven
Age: 23
Hometown: Atlanta, GA
Official job title: Loan Officer
Company: Sun West Mortgage Company
 
What was your major? Where did you go to school? 
Real Estate, University of Georgia
Runnerup career choice/dream job?
Entrepreneur - Real Estate Investor
What was your first job?
Loan Officer
How long have you been at this gig?
About 9 months
So, what’s your average day like at work?
I originate mortgage loans, which are made to purchase real estate or to refinance an existing mortgage.  I educate clients in person and on the telephone on a variety of loan products to help them obtain a loan that is right for them.
How many hours a week do you work?
50 hours/week
How many weeks of vacation do you take per year?
I plan on taking 2-4 weeks vacation in addition to holidays this year.
How much money do you make at your job?
I work on a commission-only basis; therefore, it is too early to tell the annual amount, as this is my first year.
What are the pros and cons of your job?
Pros – I enjoy the social interaction talking with my clients on a weekly basis. In addition, I enjoy the number-side of the loan process as it relates with interest rates and loan amounts.
Cons – I work long hours as necessary.
Where do you do most of your work from (the office, home)?
Office
What is more important to you (and be honest): money or doing what you love? 
Both - I enjoy making money in a position that is a perfect fit for me.
What would you have done differently immediately after graduation to help you get where you are today? 
Travel, the daily grind will still be there when you get back.
If you could tell current college students/recent grads to do ONE thing this year to help their career, what would it be?
Network – it is fun and may open up a new venture or career path.

Name: John Verhoeven

Age: 23

Hometown: Atlanta, GA

Official job title: Loan Officer

Company: Sun West Mortgage Company

What was your major? Where did you go to school?

Real Estate, University of Georgia

Runnerup career choice/dream job?

Entrepreneur - Real Estate Investor

What was your first job?

Loan Officer

How long have you been at this gig?

About 9 months

So, what’s your average day like at work?

I originate mortgage loans, which are made to purchase real estate or to refinance an existing mortgage.  I educate clients in person and on the telephone on a variety of loan products to help them obtain a loan that is right for them.

How many hours a week do you work?

50 hours/week

How many weeks of vacation do you take per year?

I plan on taking 2-4 weeks vacation in addition to holidays this year.

How much money do you make at your job?

I work on a commission-only basis; therefore, it is too early to tell the annual amount, as this is my first year.

What are the pros and cons of your job?

Pros – I enjoy the social interaction talking with my clients on a weekly basis. In addition, I enjoy the number-side of the loan process as it relates with interest rates and loan amounts.

Cons – I work long hours as necessary.

Where do you do most of your work from (the office, home)?

Office

What is more important to you (and be honest): money or doing what you love?

Both - I enjoy making money in a position that is a perfect fit for me.

What would you have done differently immediately after graduation to help you get where you are today?

Travel, the daily grind will still be there when you get back.

If you could tell current college students/recent grads to do ONE thing this year to help their career, what would it be?

Network – it is fun and may open up a new venture or career path.

--Tagged under: career--

--Tagged under: John Verhoeven--

--Tagged under: Sun West Mortgage--

Name: Jim Pursley
Age: 29
Hometown: Chicago, IL
Official job title: GM, Sales & Marketing
Company: GE Healthcare – Home Health
What was your major? Where did you go to school?
BS in MS&IS from Penn State and an MBA from Northwestern’s Kellogg School of Management.
Runnerup career choice/dream job?
Professional football player and/or United States Senator.
Some lofty goals.  What was your first job?
Pharmacy technician at CVS when I was 15.  My first “real” job was in the Information Management Leadership Program (IMLP) at GE Capital.
How long have you been at this gig?
Since October 2008.
What’s your average work day like?
There is never an average day, which is one of the aspects I enjoy about my current role.  I could be meeting with Intel in California to work on a business development opportunity on Monday, meeting with a prospective customer in Connecticut on Wednesday, meeting with our senior leadership team at our headquarters in Milwaukee on Thursday and working from home on Friday.  I am continually learning and growing. Each week presents new challenges and opportunities.  Despite a host of very real challenges right now, I can tell you one thing, it’s never dull.
Sounds like you’ve got a pretty sweet gig. So what exactly does your Sales position entail? 
Sales is pretty straightforward.  Our sales team is responsible for identifying opportunities through a variety of methods, including cold calling, prospecting, networking events, customer referrals, etc.  They are then responsible for building relationships with the ultimate goal of selling our products and solutions to prospective customers.  They are also responsible for account management, which means servicing the account post-sale to ensure complete customer satisfaction.  Marketing is responsible for a host of things which include developing our go-to-market strategy, messaging, sales tools and collateral, promotions & pricing, advertising, new product introductions, trade-shows, customer events, etc.
And what do you do specifically? 
My job is to lead the sales & marketing teams with the ultimate goal of growing our business both from a top line revenue perspective as well as from a profitability perspective.   It’s my job to make sure everyone knows what their roles and responsibilities are, help them remove obstacles which hinder their ability to be successful, make sure everyone has the right tools, resources, and training to be successful, and make sure we are heading in the right direction.
What would you have done differently while you were in college to help you get where you are today?
Referring to undergrad: I would have taken more advantage of all of the opportunities to get involved, to make a difference, and to lead.  I would have become more politically active on campus and I would have invested more time and energy into professional development both from a networking standpoint as well as a skills development standpoint.   
Some great advice.  Any other words of wisdom?
Be bold & think big.  Get involved and try to make a difference.  If the right opportunity doesn’t exist on your college campus, make the opportunity yourself.   Passivity is not a characteristic of tomorrow’s leaders.
What accomplishment are you proudest of?
Theodore Roosevelt said, “The credit belongs to the man who is actually in the arena…” I never understood his speech better than the afternoon I walked off the football practice field at Penn State for the last time.  As a walk-on, the road to my senior year was not paved with many of the accolades my scholarship teammates had grown accustomed to.  My name rarely graced the paper on Sunday morning nor did it appear on ESPN.  There were no dreams of the NFL to lean on when the hot August sun made practice almost unbearable.  My arena was far from the spotlight and my rewards were deeply personal.
It was for these reasons that earning a varsity letter will forever remain one of my greatest personal accomplishments.  To me it symbolizes the outcome of perseverance, dedication, and commitment.  Looking back on my years at Penn State, I draw strength from the knowledge that adversity will not overcome me.  I was blessed to play at a level few athletes get to experience, and while my name will not reverberate in the annals of college football, I “dared greatly.”  I am proud of that.

Name: Jim Pursley

Age: 29

Hometown: Chicago, IL

Official job title: GM, Sales & Marketing

Company: GE Healthcare – Home Health

What was your major? Where did you go to school?

BS in MS&IS from Penn State and an MBA from Northwestern’s Kellogg School of Management.

Runnerup career choice/dream job?

Professional football player and/or United States Senator.

Some lofty goals.  What was your first job?

Pharmacy technician at CVS when I was 15.  My first “real” job was in the Information Management Leadership Program (IMLP) at GE Capital.

How long have you been at this gig?

Since October 2008.

What’s your average work day like?

There is never an average day, which is one of the aspects I enjoy about my current role.  I could be meeting with Intel in California to work on a business development opportunity on Monday, meeting with a prospective customer in Connecticut on Wednesday, meeting with our senior leadership team at our headquarters in Milwaukee on Thursday and working from home on Friday.  I am continually learning and growing. Each week presents new challenges and opportunities.  Despite a host of very real challenges right now, I can tell you one thing, it’s never dull.

Sounds like you’ve got a pretty sweet gig. So what exactly does your Sales position entail?

Sales is pretty straightforward.  Our sales team is responsible for identifying opportunities through a variety of methods, including cold calling, prospecting, networking events, customer referrals, etc.  They are then responsible for building relationships with the ultimate goal of selling our products and solutions to prospective customers.  They are also responsible for account management, which means servicing the account post-sale to ensure complete customer satisfaction.  Marketing is responsible for a host of things which include developing our go-to-market strategy, messaging, sales tools and collateral, promotions & pricing, advertising, new product introductions, trade-shows, customer events, etc.

And what do you do specifically?

My job is to lead the sales & marketing teams with the ultimate goal of growing our business both from a top line revenue perspective as well as from a profitability perspective.   It’s my job to make sure everyone knows what their roles and responsibilities are, help them remove obstacles which hinder their ability to be successful, make sure everyone has the right tools, resources, and training to be successful, and make sure we are heading in the right direction.

What would you have done differently while you were in college to help you get where you are today?

Referring to undergrad: I would have taken more advantage of all of the opportunities to get involved, to make a difference, and to lead.  I would have become more politically active on campus and I would have invested more time and energy into professional development both from a networking standpoint as well as a skills development standpoint. 

Some great advice.  Any other words of wisdom?

Be bold & think big.  Get involved and try to make a difference.  If the right opportunity doesn’t exist on your college campus, make the opportunity yourself.   Passivity is not a characteristic of tomorrow’s leaders.

What accomplishment are you proudest of?

Theodore Roosevelt said, “The credit belongs to the man who is actually in the arena…” I never understood his speech better than the afternoon I walked off the football practice field at Penn State for the last time.  As a walk-on, the road to my senior year was not paved with many of the accolades my scholarship teammates had grown accustomed to.  My name rarely graced the paper on Sunday morning nor did it appear on ESPN.  There were no dreams of the NFL to lean on when the hot August sun made practice almost unbearable.  My arena was far from the spotlight and my rewards were deeply personal.

It was for these reasons that earning a varsity letter will forever remain one of my greatest personal accomplishments.  To me it symbolizes the outcome of perseverance, dedication, and commitment.  Looking back on my years at Penn State, I draw strength from the knowledge that adversity will not overcome me.  I was blessed to play at a level few athletes get to experience, and while my name will not reverberate in the annals of college football, I “dared greatly.”  I am proud of that.

--Tagged under: career--

--Tagged under: Jim Pursley--

--Tagged under: GE Healthcare--

You know how you always hear people say that their major (and GPA for that matter) didn’t matter after graduation… how they studied something totally different in school than what they do for a living now.  Well Jeff is living proof that your major isn’t your most important career indicator.  See how this thespian became the CEO of an incredible internet company.
Name: Jeff Gale
Age: 35
Hometown: Birmingham, AL
Official job title: President & CEO
Company: TicketBiscuit, LLC
What was your major? Where did you go to school?
Columbia University class of 1996. Majored in Drama & Theatre Arts.
Runnerup career choice/dream job?
Movie star.
Ambitious!  What was your first job?
Selling Fro-Yo.
How long have you been at this gig?
8 years.
And what exactly do you do at TicketBiscuit?  What’s your average day like?
I spend my day following up on sales leads, performing minor software upgrades/enhancements to our system, routine accounting/bookkeeping work and dreaming up new ways to revolutionize the ticketing business.
How many hours a week do you work?
About 60.
How many weeks of vacation do you take per year?
3 weeks 
How much money do you make at your job?
$60,000 - $120,000 a year, depending on how profitable the company is.
What are the pros and cons of your job?
Pros: Keep my own hours, decide my own fate, potential to win big.
Cons: Must discipline myself, can’t blame anyone else, could make more (in the short term) working for someone else.
Where do you do most of your work from (the office, home)?
The office.
What is more important to you (and be honest): money or doing what you love?
Money, because if I make enough it will allow me to do what I love.
What would you have done differently while you were in college to help you get where you are today?
Study something other than theatre!
What would you have done differently immediately after graduation to help you get where you are today?
Get a job, instead of goofing off for 10 years.
If you could tell current college students/recent grads to do ONE thing this year to help their career, what would it be?
Get an internship at a company that really interests you. Even if you don’t make any money, the experience you’ll gain and the contacts you’ll make will be invaluable.
What accomplishment are you proudest of?
Growing my own company from scratch into something that allows me to provide for myself and my family.

You know how you always hear people say that their major (and GPA for that matter) didn’t matter after graduation… how they studied something totally different in school than what they do for a living now.  Well Jeff is living proof that your major isn’t your most important career indicator.  See how this thespian became the CEO of an incredible internet company.

Name: Jeff Gale

Age: 35

Hometown: Birmingham, AL

Official job title: President & CEO

Company: TicketBiscuit, LLC

What was your major? Where did you go to school?

Columbia University class of 1996. Majored in Drama & Theatre Arts.

Runnerup career choice/dream job?

Movie star.

Ambitious!  What was your first job?

Selling Fro-Yo.

How long have you been at this gig?

8 years.

And what exactly do you do at TicketBiscuit?  What’s your average day like?

I spend my day following up on sales leads, performing minor software upgrades/enhancements to our system, routine accounting/bookkeeping work and dreaming up new ways to revolutionize the ticketing business.

How many hours a week do you work?

About 60.

How many weeks of vacation do you take per year?

3 weeks

How much money do you make at your job?

$60,000 - $120,000 a year, depending on how profitable the company is.

What are the pros and cons of your job?

Pros: Keep my own hours, decide my own fate, potential to win big.

Cons: Must discipline myself, can’t blame anyone else, could make more (in the short term) working for someone else.

Where do you do most of your work from (the office, home)?

The office.

What is more important to you (and be honest): money or doing what you love?

Money, because if I make enough it will allow me to do what I love.

What would you have done differently while you were in college to help you get where you are today?

Study something other than theatre!

What would you have done differently immediately after graduation to help you get where you are today?

Get a job, instead of goofing off for 10 years.

If you could tell current college students/recent grads to do ONE thing this year to help their career, what would it be?

Get an internship at a company that really interests you. Even if you don’t make any money, the experience you’ll gain and the contacts you’ll make will be invaluable.

What accomplishment are you proudest of?

Growing my own company from scratch into something that allows me to provide for myself and my family.

--Tagged under: career--

--Tagged under: Jeff Gale--

--Tagged under: TicketBiscuit--

Ever thought about starting your own business?  How about being an interior designer?  How about both?  Read on to find out how one amazing woman did just that!
Name: Abbi Williams
Age: 30
Hometown: Alma, GA live in Watkinsville, Ga
Official Job Title: Owner/ Principal of Red Door Design Studio
 
What was your major? Where did you go to school? 
BFA FIne Arts/ 4 year Interior Design Program at the University of Ga
What was your first real job? 
My first job was working in my Dad’s grocery store. It proved to be invaluable practice for improving general people skills and for representing yourself well in public. Being comfortable around people is a must in most professions.
And how long have you been with Red Door Design? 
I have been in the construction business for over 9 years. As a designer, you have to be able to translate your concepts into reality on a jobsite. Great drawings are simply not enough.
What are the pros and cons of your job? 
Pros: Everyday is different: Different clients. Different locations. But personally that increases the appeal of the job in my opinion.  Clients ask me to meet them on a empty lot and we spend the next few hours sketching concepts to work from.  It is very exciting.
Cons: Misunderstandings about the variations in a designer’s skill set level.  I recommend to my clients to ask around and be sure they have the right designer for their job. Also be sure you are compatible with the personality of your designer up front.
Where do you do most of your work? 
I have a office off Daniels Bridge Road in Athens.  Personally I have found my clients are more comfortable meeting in a professional atmosphere. But as far as where I do most of my work- definitely at in my office. It is not uncommon to leave work, eat and change clothes, then come back in to knock a few things out. After 5 o’clock it is quieter and I can accomplish an amazing amount if the phone is not ringing!
If you could tell current college students/recent grads to do ONE thing this year to help their career, what would it be? 
Begin working on your resume as a Freshman. Join clubs. Get second or even third jobs related to your field. Be sure you have something the offer your potential employer. Nowadays everyone has a college degree. What do you bring to the table aside from a 4-year degree?
Also begin keeping up with contacts…. names, numbers, locations, job descriptions. You will need people as referrals and references, maybe even employers later on down the road.
What accomplishment are you proudest of? 
Being selected to go to Italy on scholarship as a professor’s assistant.  Also publishing research in Germany the same summer (I think showing dedication to excel in your field is priceless).

Ever thought about starting your own business?  How about being an interior designer?  How about both?  Read on to find out how one amazing woman did just that!

Name: Abbi Williams

Age: 30

Hometown: Alma, GA live in Watkinsville, Ga

Official Job Title: Owner/ Principal of Red Door Design Studio

What was your major? Where did you go to school?

BFA FIne Arts/ 4 year Interior Design Program at the University of Ga

What was your first real job?

My first job was working in my Dad’s grocery store. It proved to be invaluable practice for improving general people skills and for representing yourself well in public. Being comfortable around people is a must in most professions.

And how long have you been with Red Door Design?

I have been in the construction business for over 9 years. As a designer, you have to be able to translate your concepts into reality on a jobsite. Great drawings are simply not enough.

What are the pros and cons of your job?

Pros: Everyday is different: Different clients. Different locations. But personally that increases the appeal of the job in my opinion.  Clients ask me to meet them on a empty lot and we spend the next few hours sketching concepts to work from.  It is very exciting.

Cons: Misunderstandings about the variations in a designer’s skill set level.  I recommend to my clients to ask around and be sure they have the right designer for their job. Also be sure you are compatible with the personality of your designer up front.

Where do you do most of your work?

I have a office off Daniels Bridge Road in Athens.  Personally I have found my clients are more comfortable meeting in a professional atmosphere. But as far as where I do most of my work- definitely at in my office. It is not uncommon to leave work, eat and change clothes, then come back in to knock a few things out. After 5 o’clock it is quieter and I can accomplish an amazing amount if the phone is not ringing!

If you could tell current college students/recent grads to do ONE thing this year to help their career, what would it be?

Begin working on your resume as a Freshman. Join clubs. Get second or even third jobs related to your field. Be sure you have something the offer your potential employer. Nowadays everyone has a college degree. What do you bring to the table aside from a 4-year degree?

Also begin keeping up with contacts…. names, numbers, locations, job descriptions. You will need people as referrals and references, maybe even employers later on down the road.

What accomplishment are you proudest of?

Being selected to go to Italy on scholarship as a professor’s assistant.  Also publishing research in Germany the same summer (I think showing dedication to excel in your field is priceless).

--Tagged under: career--

--Tagged under: Abbi Williams--

Oh Kristen, how I adore thee.  As soon as I saw this post, I promptly went over to card.ly to make my own online business cards.  You’re always an inspiration to me.
And now, to make this post a tad more “Get Smart”-ish.  Business cards.  Everyone in the professional world has them.  You want to some day be in the professional world.  A+B= Go make business cards.  Even if you don’t have a job, yet.  You’ll need them.  You can even print 250 free cards at Vista Print (you just have to pay for shipping)!  They don’t have to be anything fancy.  Just a little something about yourself, your contact information and something that suggests what field you are interested in entering after graduation.  Oh and be sure to put a link to any sites you own.  Having your own website, especially of the portfolio milieu, definitely makes you appear more professional.  So does creating a LinkedIn profile (which you should also do ASAP).  In contrast, photos of you binge drinking with your pals tagged on Facebook tend to do quite the opposite.  As a side note, you probably want to remove all of those pictures if you’re in the job market (which, btw… if you’re over the age of 18, you’re in the job market).
OK.  So, to sum up today’s lesson:
1.  Go make business cards.  Both in print and online.
2.  Go make a LinkedIn profile.  (We’ll delve deeper into this subject later)
3.  Quit taking drunken pictures and posting them on Facebook.
Class dismissed. :)

Oh Kristen, how I adore thee.  As soon as I saw this post, I promptly went over to card.ly to make my own online business cards.  You’re always an inspiration to me.

And now, to make this post a tad more “Get Smart”-ish.  Business cards.  Everyone in the professional world has them.  You want to some day be in the professional world.  A+B= Go make business cards.  Even if you don’t have a job, yet.  You’ll need them.  You can even print 250 free cards at Vista Print (you just have to pay for shipping)!  They don’t have to be anything fancy.  Just a little something about yourself, your contact information and something that suggests what field you are interested in entering after graduation.  Oh and be sure to put a link to any sites you own.  Having your own website, especially of the portfolio milieu, definitely makes you appear more professional.  So does creating a LinkedIn profile (which you should also do ASAP).  In contrast, photos of you binge drinking with your pals tagged on Facebook tend to do quite the opposite.  As a side note, you probably want to remove all of those pictures if you’re in the job market (which, btw… if you’re over the age of 18, you’re in the job market).

OK.  So, to sum up today’s lesson:

1.  Go make business cards.  Both in print and online.

2.  Go make a LinkedIn profile.  (We’ll delve deeper into this subject later)

3.  Quit taking drunken pictures and posting them on Facebook.

Class dismissed. :)

--Tagged under: career--

--Tagged under: business cards--

One of my best friends from high school and my freshman year roommate in college, Amy, has this wonderful family that I’ve always admired.  Her dad, I knew had a very successful business doing something with mortgages, but that was the extent of my knowledge on the subject.  But thanks to Get Smart, I’ve decided to no longer remain ignorant and uneducated… I’ve decided to learn what the people in my life do all day, and even people that I don’t know.  Even if you’re not interested in mortgages or being a banker or learning about what it means to be a mortgage banker, you should all read this interview.  It’s one of the best I’ve done so far and it really helps you understand mortgages in general— which eventually, we’ll all probably need to understand.  So, without much further ado.. I give you Amy’s Dad a.k.a. Ed Wheeler.
Name: Ed Wheeler
Age: 52  
Hometown: Tuscaloosa, AL. 
Official job title: Mortgage Banker 
Company: Fidelity Bank 
What was your major? Where did you go to school? 
 
I majored in Advertising/Marketing at the University of Alabama.
Runnerup career choice/dream job?  
Investment Banker
What was your first job? 
 
Jr. Account Executive with an ad agency
How long have you been at this gig? 
 
21 years
And what exactly is this gig?  What does it mean to be a mortgage banker?
 
I work for a bank, which makes me a mortgage banker.  In the mortgage industry there are basically two types of lenders: mortgage bankers and mortgage brokers.  A mortgage banker utilizes a secondary marketing department within the bank that shops the secondary market (usually Wall Street) for investors (usually other banks) to lend money to our clients.  As a bank we negotiate large bulk commitments from these investors so we can receive discounts and incentives to help us be more competitive in the market place.
Can you give us an example?
 
Sure.  Ok, so we might negotiate a $250,000,000 commitment from Citibank to sell them this amount of closed loans within the next 120 days.  In exchange for this commitment, Citibank would offer us discounts or what we call improvement in our “price” on each loan.  That “price” improvement represents increased profitability per loan.  As a mortgage banker we have the authority to underwrite (approve or deny) the loan, close and fund the loan with our money.  Once the loan funds, our secondary marketing department makes the determination to keep the loan in our servicing portfolio (we collect the monthly payments), or sell the loan servicing on the secondary market (some other institution is going to collect the monthly payments).  If the loan is sold on the secondary market we are basically reimbursed for the loan by that institution, freeing up our capital, which enables us to re-lend that amount of money to another borrower.
Got it.  So how is that different from a mortgage broker?
In contrast, a mortgage broker is usually a smaller operation, often consisting of companies with 1 to 25 employees.  Mortgage brokers shop the market with individual investors (usually banks), and sell individual loans to a particular bank they choose to lock the loan with.  In most cases mortgage brokers do not have underwriting authority, which means they must send the packaged underwriting file to the bank they locked with for approval.  That approval is done by someone called an underwriter with the bank. The underwriter approves or denies the loan based on certain guidelines and risk parameters usually set up by Fannie Mae or Freddie Mac and the bank (Fannie Mae and Freddie Mac are government chartered institutions that purchase the majority of the mortgages in this country, therefore they make most of the underwriting rules).  As a mortgage broker, once the loan is approved and all conditions of the approval are met, then a closing package is usually prepared by the bank they locked the loan with.  Since mortgage brokers do not use their money to fund the loan, the funding bank then wires the money to the closing agent to fund the loan.  Both mortgage bankers and brokers make their income from fees they charge the borrower, as well as from incentives from the investors they work with.
Awesome.  I think I’m finally starting to understand this stuff.  So what’s your typical work day like?
 
I work primarily with the clients of financial planners, CPAs and real estate agents, as well as past customers, to secure financing for residential real estate.  As part of the mortgage planning process I consult with clients, review their financials, make financing proposals and recommendations, and work with the underwriter to get their loan approved.
Secure financing for residential real estate?  Does this mean that you help people purchase a home? 
Yes, I help people purchase homes, as well as refinance their current mortgage loan.
 
So, what’s the process of buying a home like and how are you involved? 
 
Well it depends.  There are 2 processes:
1.     Purchase Transactions - Most potential home buyers consult with a mortgage loan officer prior to making the decision to buy.  By having a credit and a pre-underwriting review of their finances this enables a potential buyer to confidently shop for a home within their abilities to receive financing.  Often potential buyers have to provide documentation of their income, job history, assets, liabilities, and other miscellaneous items in order to pre-qualify for a home purchase mortgage.  Once they find a home and negotiate a contract with the seller, the mortgage approval process begins.  Buyers will typically shop around with various mortgage bankers/brokers to get rate quotations and good faith estimates of closing costs.  Once they have found the mortgage professional they are most comfortable with, they typically are ready to begin the loan approval process.  That process consists of the buyer/borrower consulting with the mortgage professional regarding the best mortgage program (i.e, fixed rate terms or adjustable rate terms), amount of down payment, desired payment and other criteria.  They then make an official loan application, provide requested documentation, and have an appraisal of the property done.  Once all documentation and the appraisal are packaged together, a person called a loan processor submits the file to the underwriter for approval.  The entire process usually takes 14 to 30 days to complete.  Once completed the loan is ready to close.
2.     Refinance Transactions - A refinance of an existing mortgage is usually done for the purpose of getting a lower payment (lower rate), shortening the term of the loan (i.e., converting a 30 yr. loan to a 15 yr. loan), consolidating a 1st and 2nd mortgage into one single payment, consolidating other consumer debt, or pulling equity out for investments or home improvements.  To answer your question regarding who/what is a underwriter - A loan underwriter is a person that makes the loan decision for the bank based on pre-determined risk parameters (i.e., credit scores, debt-to-income ratios, job stability, etc.)  It is my job to know the basic parameters the loan underwriter will use in making their loan decision so I can confidently consult with borrowers.  About 80% of most loan decisions are black and white, so I know going in what the underwriter’s decision will be (assuming they approve the appraisal of the property).  The other 20% fall into the gray category, which means I have to “sell” the attributes of the loan to the underwriter.  That “selling” process involves gathering documentation, writing recommendation letters based on my findings, and consulting with the underwriter.  Once done the underwriter approves, denies, or renegotiates the terms of the loan.
What does an ideal client look like, in terms of their financial status? 
That’s a hard question to answer since it’s somewhat subjective.  In my opinion, a person should keep their overall debt to income ratios (including the new house payment) to a maximum of 38% of their gross monthly income, although we can often approve them up to 45 - 50% debt-to-income ratio. Ideally a person should maintain a middle credit score >=740, and have a minimum of four to six months house payments in liquid reserves (in the event of a job loss or health crisis); however, we can approve loans with credit scores as low as 620, with only 2 months house payments in reserves.  The lower the credit score, the higher the risk, which means the higher the rate.
Would you recommend that everyone take out a mortgage no matter what their financial situation?
In a perfect world it would be nice for everyone to be a homeowner, but unfortunately this is not reality.  There are just too many people that have not figured out how to be financially responsible, and are only a pay check away from financial trouble.  I believe a person should demonstrate financial responsibility and job stability before making the commitment to take on a mortgage.  Mortgages enable people to live the American dream, but they are not right for everyone.
I think that’s some great advice.  So, how many hours a week do you work? 
 
In the beginning of my career, I worked 50-60 hours a week.  Since becoming more established, it’s more like 30- 40 hours a week most of the time.
How many weeks of vacation do you take per year? 
 
2 – 3, but I could take more.
How much money do you make at your job? 
 
Straight commission, so it varies with the real estate market.
And what are the pros and cons of your job? 
 
Pros: Flexible hours, little to no direct supervision, great income potential once established, helping clients with the one of the largest (if not the largest) investment in their lives, establishing friendships and trust-based relationships with clients.
Cons: Must be self-motivated, must be able to deal with fluctuating income due to straight commission in the real estate market.
Where do you do most of your work (the office, home)? 
 
70% office, 30% home or away.
What is more important to you (and be honest): money or doing what you love?
Doing what I love.
What would you have done differently while you were in college to help you get where you are today? 
 
I would do more career research/counseling and self-analysis of how I’m wired.  I would research what characteristics of certain job types would be more likely to insure success and happiness.
What would you have done differently immediately after graduation to help you get where you are today? 
 
More networking.
If you could tell current college students/recent grads to do ONE thing this year to help their career, what would it be? 
 
Talk to as many people in your chosen field of study as possible.
What accomplishment are you proudest of? 
 
Various sales achievement awards, and the financial freedom that comes from hard work.

One of my best friends from high school and my freshman year roommate in college, Amy, has this wonderful family that I’ve always admired.  Her dad, I knew had a very successful business doing something with mortgages, but that was the extent of my knowledge on the subject.  But thanks to Get Smart, I’ve decided to no longer remain ignorant and uneducated… I’ve decided to learn what the people in my life do all day, and even people that I don’t know.  Even if you’re not interested in mortgages or being a banker or learning about what it means to be a mortgage banker, you should all read this interview.  It’s one of the best I’ve done so far and it really helps you understand mortgages in general— which eventually, we’ll all probably need to understand.  So, without much further ado.. I give you Amy’s Dad a.k.a. Ed Wheeler.

Name: Ed Wheeler

Age: 52 

Hometown: Tuscaloosa, AL.

Official job title: Mortgage Banker

Company: Fidelity Bank

What was your major? Where did you go to school?

I majored in Advertising/Marketing at the University of Alabama.

Runnerup career choice/dream job?

Investment Banker

What was your first job?

Jr. Account Executive with an ad agency

How long have you been at this gig?

21 years

And what exactly is this gig?  What does it mean to be a mortgage banker?

I work for a bank, which makes me a mortgage banker.  In the mortgage industry there are basically two types of lenders: mortgage bankers and mortgage brokers.  A mortgage banker utilizes a secondary marketing department within the bank that shops the secondary market (usually Wall Street) for investors (usually other banks) to lend money to our clients.  As a bank we negotiate large bulk commitments from these investors so we can receive discounts and incentives to help us be more competitive in the market place.

Can you give us an example?

Sure.  Ok, so we might negotiate a $250,000,000 commitment from Citibank to sell them this amount of closed loans within the next 120 days.  In exchange for this commitment, Citibank would offer us discounts or what we call improvement in our “price” on each loan.  That “price” improvement represents increased profitability per loan.  As a mortgage banker we have the authority to underwrite (approve or deny) the loan, close and fund the loan with our money.  Once the loan funds, our secondary marketing department makes the determination to keep the loan in our servicing portfolio (we collect the monthly payments), or sell the loan servicing on the secondary market (some other institution is going to collect the monthly payments).  If the loan is sold on the secondary market we are basically reimbursed for the loan by that institution, freeing up our capital, which enables us to re-lend that amount of money to another borrower.

Got it.  So how is that different from a mortgage broker?

In contrast, a mortgage broker is usually a smaller operation, often consisting of companies with 1 to 25 employees.  Mortgage brokers shop the market with individual investors (usually banks), and sell individual loans to a particular bank they choose to lock the loan with.  In most cases mortgage brokers do not have underwriting authority, which means they must send the packaged underwriting file to the bank they locked with for approval.  That approval is done by someone called an underwriter with the bank. The underwriter approves or denies the loan based on certain guidelines and risk parameters usually set up by Fannie Mae or Freddie Mac and the bank (Fannie Mae and Freddie Mac are government chartered institutions that purchase the majority of the mortgages in this country, therefore they make most of the underwriting rules).  As a mortgage broker, once the loan is approved and all conditions of the approval are met, then a closing package is usually prepared by the bank they locked the loan with.  Since mortgage brokers do not use their money to fund the loan, the funding bank then wires the money to the closing agent to fund the loan.  Both mortgage bankers and brokers make their income from fees they charge the borrower, as well as from incentives from the investors they work with.

Awesome.  I think I’m finally starting to understand this stuff.  So what’s your typical work day like?

I work primarily with the clients of financial planners, CPAs and real estate agents, as well as past customers, to secure financing for residential real estate.  As part of the mortgage planning process I consult with clients, review their financials, make financing proposals and recommendations, and work with the underwriter to get their loan approved.

Secure financing for residential real estate?  Does this mean that you help people purchase a home?

Yes, I help people purchase homes, as well as refinance their current mortgage loan.

So, what’s the process of buying a home like and how are you involved?

Well it depends.  There are 2 processes:

1.     Purchase Transactions - Most potential home buyers consult with a mortgage loan officer prior to making the decision to buy.  By having a credit and a pre-underwriting review of their finances this enables a potential buyer to confidently shop for a home within their abilities to receive financing.  Often potential buyers have to provide documentation of their income, job history, assets, liabilities, and other miscellaneous items in order to pre-qualify for a home purchase mortgage.  Once they find a home and negotiate a contract with the seller, the mortgage approval process begins.  Buyers will typically shop around with various mortgage bankers/brokers to get rate quotations and good faith estimates of closing costs.  Once they have found the mortgage professional they are most comfortable with, they typically are ready to begin the loan approval process.  That process consists of the buyer/borrower consulting with the mortgage professional regarding the best mortgage program (i.e, fixed rate terms or adjustable rate terms), amount of down payment, desired payment and other criteria.  They then make an official loan application, provide requested documentation, and have an appraisal of the property done.  Once all documentation and the appraisal are packaged together, a person called a loan processor submits the file to the underwriter for approval.  The entire process usually takes 14 to 30 days to complete.  Once completed the loan is ready to close.

2.     Refinance Transactions - A refinance of an existing mortgage is usually done for the purpose of getting a lower payment (lower rate), shortening the term of the loan (i.e., converting a 30 yr. loan to a 15 yr. loan), consolidating a 1st and 2nd mortgage into one single payment, consolidating other consumer debt, or pulling equity out for investments or home improvements.  To answer your question regarding who/what is a underwriter - A loan underwriter is a person that makes the loan decision for the bank based on pre-determined risk parameters (i.e., credit scores, debt-to-income ratios, job stability, etc.)  It is my job to know the basic parameters the loan underwriter will use in making their loan decision so I can confidently consult with borrowers.  About 80% of most loan decisions are black and white, so I know going in what the underwriter’s decision will be (assuming they approve the appraisal of the property).  The other 20% fall into the gray category, which means I have to “sell” the attributes of the loan to the underwriter.  That “selling” process involves gathering documentation, writing recommendation letters based on my findings, and consulting with the underwriter.  Once done the underwriter approves, denies, or renegotiates the terms of the loan.

What does an ideal client look like, in terms of their financial status?

That’s a hard question to answer since it’s somewhat subjective.  In my opinion, a person should keep their overall debt to income ratios (including the new house payment) to a maximum of 38% of their gross monthly income, although we can often approve them up to 45 - 50% debt-to-income ratio. Ideally a person should maintain a middle credit score >=740, and have a minimum of four to six months house payments in liquid reserves (in the event of a job loss or health crisis); however, we can approve loans with credit scores as low as 620, with only 2 months house payments in reserves.  The lower the credit score, the higher the risk, which means the higher the rate.

Would you recommend that everyone take out a mortgage no matter what their financial situation?

In a perfect world it would be nice for everyone to be a homeowner, but unfortunately this is not reality.  There are just too many people that have not figured out how to be financially responsible, and are only a pay check away from financial trouble.  I believe a person should demonstrate financial responsibility and job stability before making the commitment to take on a mortgage.  Mortgages enable people to live the American dream, but they are not right for everyone.

I think that’s some great advice.  So, how many hours a week do you work?

In the beginning of my career, I worked 50-60 hours a week.  Since becoming more established, it’s more like 30- 40 hours a week most of the time.

How many weeks of vacation do you take per year?

2 – 3, but I could take more.

How much money do you make at your job?

Straight commission, so it varies with the real estate market.

And what are the pros and cons of your job?

Pros: Flexible hours, little to no direct supervision, great income potential once established, helping clients with the one of the largest (if not the largest) investment in their lives, establishing friendships and trust-based relationships with clients.

Cons: Must be self-motivated, must be able to deal with fluctuating income due to straight commission in the real estate market.

Where do you do most of your work (the office, home)?

70% office, 30% home or away.

What is more important to you (and be honest): money or doing what you love?

Doing what I love.

What would you have done differently while you were in college to help you get where you are today?

I would do more career research/counseling and self-analysis of how I’m wired.  I would research what characteristics of certain job types would be more likely to insure success and happiness.

What would you have done differently immediately after graduation to help you get where you are today?

More networking.

If you could tell current college students/recent grads to do ONE thing this year to help their career, what would it be?

Talk to as many people in your chosen field of study as possible.

What accomplishment are you proudest of?

Various sales achievement awards, and the financial freedom that comes from hard work.

--Tagged under: Career Interviews--

--Tagged under: Ed Wheeler--

--Tagged under: Mortgage Banker--

--Tagged under: career--

Name: Ashley Stockett 
Age: 25
Hometown: Lookout Mtn., TN
Official job title: Associate
Company: Zocalo Group
 
What was your major? Where did you go to school?
I graduated from UGA’s Grady College of Journalism and Mass Communications in May 2006 with a major in Public Relations and a Spanish minor
What was your first job?
Since I had interned at Edelman Atlanta in college, I was able to land a position as an Assistant Account Executive in Edelman Chicago’s Consumer Brands Division.
 
That’s amazing!  What did you do there?
I worked on Equal Sweetener, Scotts Miracle-Gro, Dove Beauty, Cub Cadet and SC Johnson accounts during my time there. It was an absolutely INCREDIBLE experience – I worked with some of the top talent in the industry, and working at the agency’s global headquarters really presented even more fantastic opportunities. I couldn’t have asked for a better start to my career.
So how long have you been at your current gig?
I was at Edelman for just over a year, when I left for a supervisor position at a boutique PR firm that focused on Chicago-based clients – specializing in consumer brands, entertainment and hospitality PR.
After about a year there, I was let go (thanks to the tanking economy) and freelanced for a few months before landing at Zocalo Group – a Word of Mouth Marketing agency.
Word of Mouth?  What exactly does that mean?
Nothing is more powerful for a brand than a recommendation — and that’s what we do. We create recommendations and sustainable word-of-mouth for our clients — meaning we identify and engage key influencers - both online and offline - to create and sustain conversations around various products and/or initiatives.
And what is an influencer?
An influencer can be anyone from a blogger to someone who regularly contributes to Good Morning America to even a salon stylist or pediatrician (depending on the client/project). An influencer is anyone who may be recommending our product or service to someone, and they’re the ones we work with.
Gotchya. And are most of your clients individuals or companies? 
 
Our client roster consists of SUBWAY restaurants, Dove Beauty, ConAgra Foods, Blackberry, State Farm, LasikPlus, Frito-Lay, Jim Beam, Cricket Wireless, AXE hair, etc. a combination of B2B and B2C marketing…
So, how do you find clients or do they find you? 
For the most part our client request proposals or other Omnicom partners pull us into new business pitches. We’re so busy these days — we’re fortunate not to have to go out proactively in search of work.
OK now that we’ve got the basics covered, what is your average day like at Zocalo?
 
Ha…oh lord…my position is definitely an interesting one. As an associate, I’m in between the senior staff and the junior staff so it’s a balancing act for sure — managing up to make sure key items aren’t overlooked by the Directors and Partners and managing the junior staff to make sure all the account work is getting covered off.
On a day when we have no client fire drills, presentations or events going on, the day generally consists of:
·      Scanning key blogs and online media outlets for industry trends and client-relevant news
·      Several client calls/meetings
·      Contacting bloggers or other influencers I may be hoping to work with on a certain campaign or project
·      Monitoring for any client placements online or in the media that we can showcase to the client
·      Conducting internal team meetings to make sure all aspects of account work are being covered
·      Addressing any one-off client requests (providing a recommendation on a project they’d like to do, etc.)
 
How many hours a week do you work?
Definitely varies…usually about 45-50 hours depending on where we might be with new business, events, etc.
 
And do you ever take any vacation during the year?
My vacation has always netted out between 12-21 days (vacation/sick/personal). With family and boyfriend so far away, holidays, etc. that usually turns into a few long weekends here and there vs. weeks off at a time. I think it helps to have more little getaways to look forward to – and it makes it easier (for me) to unplug – and get back in sync – when I know I’m not missing a whole lot J
That sounds like a great way to do it.  So what are the pros and cons of your job?
In my job, I think the pros can be cons and the cons can be pros depending on the day.  It’s crazy – moving a million miles a minute most of the time.  There is tons of variety in my work and I’m never 100% with any one client or project. I’m constantly switching gears, trying new things, working with different people.
No two days are EVER the same – which is perfect for me since I can only handle so much “routine” in my life.  I’m working – once again – with some of the leaders in the social media/word of mouth space and much of what we do at our agency is being done for the first time
While all of this is well and good, agency life makes it very easy to ignore the need for “balance.” I’ll be the first to admit that my eyes are very often bigger than my stomach, and I’m one to always want to take on new projects, try different things, etc. to the point that I stretch myself a taaaaad bit thinner than I probably should. But at the same time, I make time to fly to DC to see the bf, visit my family, train for marathons, etc. Agency life is the epitome of “multi-tasking.”
 
So with all of this multi-tasking… where do you end up doing most of your work from (the office, home)?
We work at the office, but if the need arises, we can work from home. As with many jobs these days, you can work from almost anywhere if you have a phone and Internet connection.
 
If you could tell current college students/recent grads to do ONE thing this year to help their career, what would it be?
Ok this is two things:
Network, network, network. Go to every professional lunch/happy hour/conference etc. and begin to build the ultimate Rolodex. You never know where your career will take you – across different industries, to different cities, etc. and your contacts will become critical as you move along your career path.
No matter what industry you may be interested in – from PR to finance – get to know and love social media. From LinkedIn to Facebook to Twitter…it’s MUCH more than status updates and sharing photos. It’s a way to connect and network. The rest of the world is already there and if you resist it, you’ll quickly fall behind. I’ve had numerous recruiters contact me because of my LinkedIn profile, and I’ve been able to make contacts in new cities because of Facebook. It’s not going anywhere, so embrace it!
What accomplishment are you proudest of?
I don’t know if there’s any SINGLE thing that stands out…since one thing has always led to another…though I’ll never forget the phone call offering me my first job.
I’m proud of myself for moving to a city where I knew no one and built a solid network for myself – I’ve been able to take several different and exciting jobs/positions during my time here as a result. I survived a layoff without missing a paycheck thanks to my contacts and opportunities I was able to uncover. I’m proud of the exciting and successful adventure I’ve created for myself since starting this chapter of my life… I’m anxious to see what’s next J

Name: Ashley Stockett

Age: 25

Hometown: Lookout Mtn., TN

Official job title: Associate

Company: Zocalo Group

What was your major? Where did you go to school?

I graduated from UGA’s Grady College of Journalism and Mass Communications in May 2006 with a major in Public Relations and a Spanish minor

What was your first job?

Since I had interned at Edelman Atlanta in college, I was able to land a position as an Assistant Account Executive in Edelman Chicago’s Consumer Brands Division.

That’s amazing!  What did you do there?

I worked on Equal Sweetener, Scotts Miracle-Gro, Dove Beauty, Cub Cadet and SC Johnson accounts during my time there. It was an absolutely INCREDIBLE experience – I worked with some of the top talent in the industry, and working at the agency’s global headquarters really presented even more fantastic opportunities. I couldn’t have asked for a better start to my career.

So how long have you been at your current gig?

I was at Edelman for just over a year, when I left for a supervisor position at a boutique PR firm that focused on Chicago-based clients – specializing in consumer brands, entertainment and hospitality PR.

After about a year there, I was let go (thanks to the tanking economy) and freelanced for a few months before landing at Zocalo Group – a Word of Mouth Marketing agency.

Word of Mouth?  What exactly does that mean?

Nothing is more powerful for a brand than a recommendation — and that’s what we do. We create recommendations and sustainable word-of-mouth for our clients — meaning we identify and engage key influencers - both online and offline - to create and sustain conversations around various products and/or initiatives.

And what is an influencer?

An influencer can be anyone from a blogger to someone who regularly contributes to Good Morning America to even a salon stylist or pediatrician (depending on the client/project). An influencer is anyone who may be recommending our product or service to someone, and they’re the ones we work with.

Gotchya. And are most of your clients individuals or companies?

Our client roster consists of SUBWAY restaurants, Dove Beauty, ConAgra Foods, Blackberry, State Farm, LasikPlus, Frito-Lay, Jim Beam, Cricket Wireless, AXE hair, etc. a combination of B2B and B2C marketing…

So, how do you find clients or do they find you?

For the most part our client request proposals or other Omnicom partners pull us into new business pitches. We’re so busy these days — we’re fortunate not to have to go out proactively in search of work.

OK now that we’ve got the basics covered, what is your average day like at Zocalo?

Ha…oh lord…my position is definitely an interesting one. As an associate, I’m in between the senior staff and the junior staff so it’s a balancing act for sure — managing up to make sure key items aren’t overlooked by the Directors and Partners and managing the junior staff to make sure all the account work is getting covered off.

On a day when we have no client fire drills, presentations or events going on, the day generally consists of:

·      Scanning key blogs and online media outlets for industry trends and client-relevant news

·      Several client calls/meetings

·      Contacting bloggers or other influencers I may be hoping to work with on a certain campaign or project

·      Monitoring for any client placements online or in the media that we can showcase to the client

·      Conducting internal team meetings to make sure all aspects of account work are being covered

·      Addressing any one-off client requests (providing a recommendation on a project they’d like to do, etc.)

How many hours a week do you work?

Definitely varies…usually about 45-50 hours depending on where we might be with new business, events, etc.

And do you ever take any vacation during the year?

My vacation has always netted out between 12-21 days (vacation/sick/personal). With family and boyfriend so far away, holidays, etc. that usually turns into a few long weekends here and there vs. weeks off at a time. I think it helps to have more little getaways to look forward to – and it makes it easier (for me) to unplug – and get back in sync – when I know I’m not missing a whole lot J

That sounds like a great way to do it.  So what are the pros and cons of your job?

In my job, I think the pros can be cons and the cons can be pros depending on the day.  It’s crazy – moving a million miles a minute most of the time.  There is tons of variety in my work and I’m never 100% with any one client or project. I’m constantly switching gears, trying new things, working with different people.

No two days are EVER the same – which is perfect for me since I can only handle so much “routine” in my life.  I’m working – once again – with some of the leaders in the social media/word of mouth space and much of what we do at our agency is being done for the first time

While all of this is well and good, agency life makes it very easy to ignore the need for “balance.” I’ll be the first to admit that my eyes are very often bigger than my stomach, and I’m one to always want to take on new projects, try different things, etc. to the point that I stretch myself a taaaaad bit thinner than I probably should. But at the same time, I make time to fly to DC to see the bf, visit my family, train for marathons, etc. Agency life is the epitome of “multi-tasking.”

So with all of this multi-tasking… where do you end up doing most of your work from (the office, home)?

We work at the office, but if the need arises, we can work from home. As with many jobs these days, you can work from almost anywhere if you have a phone and Internet connection.

If you could tell current college students/recent grads to do ONE thing this year to help their career, what would it be?

Ok this is two things:

Network, network, network. Go to every professional lunch/happy hour/conference etc. and begin to build the ultimate Rolodex. You never know where your career will take you – across different industries, to different cities, etc. and your contacts will become critical as you move along your career path.

No matter what industry you may be interested in – from PR to finance – get to know and love social media. From LinkedIn to Facebook to Twitter…it’s MUCH more than status updates and sharing photos. It’s a way to connect and network. The rest of the world is already there and if you resist it, you’ll quickly fall behind. I’ve had numerous recruiters contact me because of my LinkedIn profile, and I’ve been able to make contacts in new cities because of Facebook. It’s not going anywhere, so embrace it!

What accomplishment are you proudest of?

I don’t know if there’s any SINGLE thing that stands out…since one thing has always led to another…though I’ll never forget the phone call offering me my first job.

I’m proud of myself for moving to a city where I knew no one and built a solid network for myself – I’ve been able to take several different and exciting jobs/positions during my time here as a result. I survived a layoff without missing a paycheck thanks to my contacts and opportunities I was able to uncover. I’m proud of the exciting and successful adventure I’ve created for myself since starting this chapter of my life… I’m anxious to see what’s next J

--Tagged under: Ashley Stockett--

--Tagged under: Marketing--

--Tagged under: PR--

--Tagged under: Zocalo Group--

--Tagged under: career--

The Book: “Major in Success”
The Author: Patrick Combs
Why You Should Care/Read it: Patrick wrote this incredible book all about how to make the most out of your college experience.  It’s a little different from “Launch Your Career in College” (another book I’ve highlighted on Get Smart), but it’s equally as informative and inspiring.  So many people look back on their college years and wish they did more than just get “good enough” grades.  Don’t be one of those people.  Make the most of your 4 (or 7) years in college.  Life never gets better!
Why It’s OK that you probably won’t:  I’ve summarized Patrick’s best insights here for you all and with his permission, will share some of his wisdom with you.
First of all, you’ve got to have a plan.  What should that plan be?
1. Go to college 
2. Discover what you want to do with your life 
3. Do things that get the ball rolling 
4. Master Good Habits 
 
Why are plans so important?
“I’ve had a t least a 5-year plan since the time I was sixteen.  I’d think about where I wanted to be a year from now, 3 years from now, and 5 years from now.  I liked thinking about the big picture rather than the next exam because it made immediate tasks and pressures look like stepping-stones toward my future” —Michael Bates
You’ll notice that step 4 of your plan is to master good habits.  But what does that really mean?  What exactly are good habits?  Well, according to Patrick, there are…
Six Habits to Master
1. Focus on what you care about. 
2. Make bold decisions. 
3. Commit yourself to taking the time to make your dreams come true. 
4. Break through your failures. 
5. Pay yourself first:  10% of every paycheck should go into your retirement account. 
6. Be good to others. 
OK.  Now that you’ve mastered those habits, here are some…
 
Classes Everyone Should Take:
 
1. Business-writing 
2. Grant-writing 
3. Public Relations 
4. Speech/Business Presentations 
5. Sales Principles 
6. Time Management 
7. Internship Courses 
8. Human Relations 
9. Marketing 
10. Language 
 
Ok this part is something everyone is going to laugh at, but I swear, it works!  If you’ve ever wondered what you wanted to do with your life, this exercise will really help you to get a better idea.  Try it!
 
Passion Pinpointer Exercise:
1. Know that a passion is something you enjoy. 
2. Get a paper and pen and list your top 10-20 passions.  They can be recreational, academic, professions, personal, etc. 
3. Rate your passion for each on a scale of 1-10. 
4. Choose your top 3. 
5. Repeat often.  Each time you do it, you’ll get a better idea of your greatest passions. 
 
And so will this one!
 
Job Generator Exercise:
Take your top 3 passions and answer these questions: 
1. How could I be paid to inform people about _______? 
2. How could I be paid to provide other people with a service related to _______? 
3. How could I be paid to perform _______ for others? 
4. How could I be paid to create products related to _______? 
5. How could I be paid to assist people who are focused on _______? 
6. How could I be paid to learn more about _______? 
 
Once you’ve figured out what you want to do, try this exercise to help you land the job that best suits your personality and values.
 
Know Your Values Exercise:
Look at this list of values and pick 5 that are most important to you regarding your workplace.  Prioritize your choices.  When looking for a job, try to find one that satisfies at least three of these values.
1.     Achievement
2.     Advancement
3.     Adventure
4.     Authority
5.     Big Money
6.     Challenge
7.     Charity
8.     Choices
9.     Control of your schedule
10. Creativity
11. Entrepreneurial
12. Excitement
13. Fast pace
14. Freedom
15. Friendships
16. Helpful to Others
17. Helpful to Society
18. High-tech environment
19. Independence
20. Learning
21. Less stress
22. Opportunity
23. Prestige
24. Pressure to perform
25. Recognition
26. Routine
27. Safety and Protection
28. Security
29. Status
30. Structure
31. Teamwork
32. Travel
33. Variety
And once you figure out which jobs suit you, go on some interviews.  And make sure you prep following these steps:
 
How to Prep for an Interview
1. Contact the appropriate person at the company to see if they could help you learn more about it. 
2. Contact anyone who has done business with the company (suppliers, customers, etc.) to see if they could help you learn more about it. 
3. Contact your school’s alumni office to see if there are any grads working at the company that could help you learn more about the company’s corporate culture. 
4. Ask students and teachers for advice about interviewing and get them to grill you in a mock interview. 
5. Contact the chamber of commerce or go to the library and locate newspaper clippings about the company. 
6. If the company is publicly traded, try to get your hands on their annual report and any brokerage house recommendations. 
7. Write the company a letter prior to the interview to tell them about yourself, what you’re doing to prepare for the interview and why you’d be right for the job. 
8. Follow up after the interview with a hand written note to indicate your continued high level of interest in the job. 
9. Go on an informational interview with someone in a similar position to the person who will be hiring you. 
10. Bring an item to the interview that shows your experience and/or passion in the field.  (i.e. a portfolio of your work) 
Another great way to get your foot in the door is through informational interviews.  Not sure what to ask at these?  Here are some…
 
Great Questions to Ask at Informational Interviews:
1. How did you get into this field? 
2. What do you do on a daily basis?
3. What percentage of your time is spent doing what?
4. What are the skills that are most important for a position in this field?
5. What were the keys to your career advancement?
6. Why did you decide to work for this company?
7. What do you like most about this company?
8. How does your company differ from its competitors?
9. What do you ike and not like about working in this industry?
10. How is the economy affecting this industry?
11. What are the professional associations related to this industry?
12. What would you do differently if you had to do it over?
13. What advice would you give to me that I could apply now?
 
During your interview, you might be asked about one particular subject that your interested in or about an area that you’re knowledgeable about.  Here are some…
 
Ways to Establish Expertise:
1. Google everything you can about the subject.  Find out who the big players are, where they’re located and what they’re looking for in new employees.
2. Organize everything you find in a 3-ring binder.
3. Start an online group (i.e. Facebook) to network with like-minded people and share stories.
4. Read books written by experts in the field.
5. Do an informational interview with an expert.
6. Attend a conference about the subject matter.
7. Take a seminar/workshop
8. Put your thought on paper and turn them into handouts.
9. Get involved in online forums.
10. Take a factory or company tour.
11. Subscribe to a subject-related magazine.
12. Take things you learn and apply them immediately.
13. Associate with people in the field.
14. Get a job that puts your around the experts.
15. Ask your professors questions about the subject.
16. Talk about the subject with your friends.
 
Sometimes doing all of this can be difficult when you’re strapped for cash.  Here are some ways to…
 
Get the Most out of your Student Budget
1. Locate the appropriate contact at an association and explain that you’re a student.  Ask if there are alternative ways to participate or benefit without paying the full dues.
2. Ask for conference guides, exhibitor lists, and topics covered.
3. Ask for a list of the companies that attended last year’s conference to get an idea of what companies are out there.
4. Ask if they have any audio recordings of a workshop that covers how to get into the field.
5. Ask for any handouts or other information that they might have that could help you learn about the field and its trends.
6. Find out what conferences are being held in your area for the next year.
7. Offer to volunteer at one of their events.

The Book: “Major in Success”

The Author: Patrick Combs

Why You Should Care/Read it: Patrick wrote this incredible book all about how to make the most out of your college experience.  It’s a little different from “Launch Your Career in College” (another book I’ve highlighted on Get Smart), but it’s equally as informative and inspiring.  So many people look back on their college years and wish they did more than just get “good enough” grades.  Don’t be one of those people.  Make the most of your 4 (or 7) years in college.  Life never gets better!

Why It’s OK that you probably won’t:  I’ve summarized Patrick’s best insights here for you all and with his permission, will share some of his wisdom with you.

First of all, you’ve got to have a plan.  What should that plan be?

1. Go to college

2. Discover what you want to do with your life

3. Do things that get the ball rolling

4. Master Good Habits

Why are plans so important?

“I’ve had a t least a 5-year plan since the time I was sixteen.  I’d think about where I wanted to be a year from now, 3 years from now, and 5 years from now.  I liked thinking about the big picture rather than the next exam because it made immediate tasks and pressures look like stepping-stones toward my future” —Michael Bates

You’ll notice that step 4 of your plan is to master good habits.  But what does that really mean?  What exactly are good habits?  Well, according to Patrick, there are…

Six Habits to Master

1. Focus on what you care about.

2. Make bold decisions.

3. Commit yourself to taking the time to make your dreams come true.

4. Break through your failures.

5. Pay yourself first:  10% of every paycheck should go into your retirement account.

6. Be good to others.

OK.  Now that you’ve mastered those habits, here are some…

Classes Everyone Should Take:

1. Business-writing

2. Grant-writing

3. Public Relations

4. Speech/Business Presentations

5. Sales Principles

6. Time Management

7. Internship Courses

8. Human Relations

9. Marketing

10. Language

Ok this part is something everyone is going to laugh at, but I swear, it works!  If you’ve ever wondered what you wanted to do with your life, this exercise will really help you to get a better idea.  Try it!

Passion Pinpointer Exercise:

1. Know that a passion is something you enjoy.

2. Get a paper and pen and list your top 10-20 passions.  They can be recreational, academic, professions, personal, etc.

3. Rate your passion for each on a scale of 1-10.

4. Choose your top 3.

5. Repeat often.  Each time you do it, you’ll get a better idea of your greatest passions.

And so will this one!

Job Generator Exercise:

Take your top 3 passions and answer these questions:

1. How could I be paid to inform people about _______?

2. How could I be paid to provide other people with a service related to _______?

3. How could I be paid to perform _______ for others?

4. How could I be paid to create products related to _______?

5. How could I be paid to assist people who are focused on _______?

6. How could I be paid to learn more about _______?

Once you’ve figured out what you want to do, try this exercise to help you land the job that best suits your personality and values.

Know Your Values Exercise:

Look at this list of values and pick 5 that are most important to you regarding your workplace.  Prioritize your choices.  When looking for a job, try to find one that satisfies at least three of these values.

1.     Achievement

2.     Advancement

3.     Adventure

4.     Authority

5.     Big Money

6.     Challenge

7.     Charity

8.     Choices

9.     Control of your schedule

10. Creativity

11. Entrepreneurial

12. Excitement

13. Fast pace

14. Freedom

15. Friendships

16. Helpful to Others

17. Helpful to Society

18. High-tech environment

19. Independence

20. Learning

21. Less stress

22. Opportunity

23. Prestige

24. Pressure to perform

25. Recognition

26. Routine

27. Safety and Protection

28. Security

29. Status

30. Structure

31. Teamwork

32. Travel

33. Variety

And once you figure out which jobs suit you, go on some interviews.  And make sure you prep following these steps:

How to Prep for an Interview

1. Contact the appropriate person at the company to see if they could help you learn more about it.

2. Contact anyone who has done business with the company (suppliers, customers, etc.) to see if they could help you learn more about it.

3. Contact your school’s alumni office to see if there are any grads working at the company that could help you learn more about the company’s corporate culture.

4. Ask students and teachers for advice about interviewing and get them to grill you in a mock interview.

5. Contact the chamber of commerce or go to the library and locate newspaper clippings about the company.

6. If the company is publicly traded, try to get your hands on their annual report and any brokerage house recommendations.

7. Write the company a letter prior to the interview to tell them about yourself, what you’re doing to prepare for the interview and why you’d be right for the job.

8. Follow up after the interview with a hand written note to indicate your continued high level of interest in the job.

9. Go on an informational interview with someone in a similar position to the person who will be hiring you.

10. Bring an item to the interview that shows your experience and/or passion in the field.  (i.e. a portfolio of your work)

Another great way to get your foot in the door is through informational interviews.  Not sure what to ask at these?  Here are some…

Great Questions to Ask at Informational Interviews:

1. How did you get into this field?

2. What do you do on a daily basis?

3. What percentage of your time is spent doing what?

4. What are the skills that are most important for a position in this field?

5. What were the keys to your career advancement?

6. Why did you decide to work for this company?

7. What do you like most about this company?

8. How does your company differ from its competitors?

9. What do you ike and not like about working in this industry?

10. How is the economy affecting this industry?

11. What are the professional associations related to this industry?

12. What would you do differently if you had to do it over?

13. What advice would you give to me that I could apply now?

During your interview, you might be asked about one particular subject that your interested in or about an area that you’re knowledgeable about.  Here are some…

Ways to Establish Expertise:

1. Google everything you can about the subject.  Find out who the big players are, where they’re located and what they’re looking for in new employees.

2. Organize everything you find in a 3-ring binder.

3. Start an online group (i.e. Facebook) to network with like-minded people and share stories.

4. Read books written by experts in the field.

5. Do an informational interview with an expert.

6. Attend a conference about the subject matter.

7. Take a seminar/workshop

8. Put your thought on paper and turn them into handouts.

9. Get involved in online forums.

10. Take a factory or company tour.

11. Subscribe to a subject-related magazine.

12. Take things you learn and apply them immediately.

13. Associate with people in the field.

14. Get a job that puts your around the experts.

15. Ask your professors questions about the subject.

16. Talk about the subject with your friends.

Sometimes doing all of this can be difficult when you’re strapped for cash.  Here are some ways to…

Get the Most out of your Student Budget

1. Locate the appropriate contact at an association and explain that you’re a student.  Ask if there are alternative ways to participate or benefit without paying the full dues.

2. Ask for conference guides, exhibitor lists, and topics covered.

3. Ask for a list of the companies that attended last year’s conference to get an idea of what companies are out there.

4. Ask if they have any audio recordings of a workshop that covers how to get into the field.

5. Ask for any handouts or other information that they might have that could help you learn about the field and its trends.

6. Find out what conferences are being held in your area for the next year.

7. Offer to volunteer at one of their events.

--Tagged under: Major in Success--

--Tagged under: Patrick Combs--

--Tagged under: career--

--Tagged under: Account Executive--

--Tagged under: Canvas Systems--

--Tagged under: Computer Sales--

--Tagged under: Kenny Powers--

--Tagged under: Career--

Name: Jenn Kennedy
Age: 35
Hometown: Eagle, Id but now I’m in Santa Barbara
Official job title: Writer/Photographer
Company: Kennedypix
 
What was your major? Where did you go to school? 
I went to Pepperdine for my BA in public relations. After working in PR for 5 years, I returned to SMC for a 2 year degree in photo.
 
Runnerup career choice/dream job?
I’m doing my dream job now, but I wish I could shoot more fashion and lifestyle.
What was your first job?
I worked in a PR firm for 4 years handling corporate communication and strategy for tech companies. It was like boot camp but it taught me to organize, write, network and manage clients.
How long have you been at this gig?
I went back to photo school at 26, which took 2 years. I then repped a photographer for a year, then went on my own the last 8 years.
So as a writer/photographer, what is your average day like?
I work out from 8-10, at my desk working 10-2, run errands 2-4, nap 4-5, eat dinner, then work 7-10. Unless I have a dinner or a shoot, in which case it all gets compacted.
Wow.  That’s a pretty routine schedule.  Most freelancers aren’t able to be so formulaic.  That’s great. What kinds of topics do you write about/photograph? 
When I first started, I mainly did head shots, event work, anything I could get.  But, I’ve started doing a lot more editorial now.  Some things were luck, but it was all of my efforts too.  I do a mix of primarily portraits, sometimes for magazine environmental portraits like a chef or a movie director, or a headshot for an agent or an attorney.  A lot of different people need portraits of different sorts.
The writing is something I’ve always wanted to do but I couldn’t figure out where to get into the market.  I was part of this philanthropy group and this woman from Mediabistro came and made it sound so easy.  It peaked my interest, reminded me you have to start somewhere.  It’s easier now with blogs to be printed somewhere, but you have to make sure you keep track of everything that gets published, good records and links.
So, how did you get started with writing then?
I started originally writing for a blog I found on Craig’s List.  I blogged for ChickSpy for free for 6 months and then I wrote for Ourchart, which paid $80/post and they gave me free reign to write about fashion, news, profiles.  And then that ran for about a year and then it closed and now I’m at Shewired.  They pay more, they have a range of payment, and they’ve given me a lot of freedom.  I’ve written for the advocate, and a few other outlets.  I’m just pitching.  Health mags, fitness mags, women’s lifestyle.
 
And what have you found to be your biggest obstacle?
 
Having an idea person is going to get me a lot further than anything else.  It’s harder to do with photos, but it’s easier with writing.  Make it really easy for them to say yes.
 
Very true.  And how do you find work/how does work find you?
 
Corporate in-house marketing hires me.  They’re so focused on getting into magazines, which don’t pay very well.  If you can get into corporate, do it.  I’ve also done some big ads or I’ve put my work in a show at Smashbox and Paul Mitchell was shooting there and saw my images, liked them, and hired me to shoot for them.
 
 
So what are you working on now?
 
Right now, I’m working on a book about architects.  Coffee table book of the exact type of work I want to get.  It’s 1500 word profiles with a portrait of them.  It’s a lot of work, but in the end I’ll have at least 30 reputable professionals in it and that will get me work.
 
How many hours a week do you work?
I would guess about 35-45. It’s hard to tell when the work stops and starts. It’s so a part of my social life.
How many weeks of vacation do you take per year?
I assume in my planning that I will go at least 4 weeks without assignments (income), but I formally take a week during the year and a week at the holidays.
How much money do you make at your job?
It varies greatly. Each year it’s been more. My first year just doing photo I made only $18K, but last year doing photo and writing, I made $70K.
What are the pros and cons of your job?
Pros: Flexibilty, get to work from home, get to be my own boss
Cons: Must be the boss, the motivator, stress about income
Where do you do most of your work from (the office, home)?
My home is my office, so I write from home. Shooting happens everywhere, but I edit at home.
What is more important to you (and be honest): money or doing what you love? 
Well, it’s been hard. I’ve had to make a living, so I’ve done many jobs for the sake of paying bills. That said, I did leave a profitable career in PR to pursue what I love, which is much harder. I think you have to make money to even stay creative or you stress out. But if you don’t do what you love, eventually the money is empty.
What would you have done differently while you were in college to help you get where you are today?
I worked internships every year of college to ensure I’d be ahead. And five years later I switched careers. I would have made more influential friends in college that could have helped me later. Pepperdine was full of them and I was too focused on getting out. Wish I had more fun in college. Work will always be there.
What would you have done differently immediately after graduation to help you get where you are today?
I would have moved to NY and done the starving artist thing. I’m too old and accustomed to nice things. But I think when you’re young and full of spirit, it’s a good time to take huge creative risks.

Name: Jenn Kennedy

Age: 35

Hometown: Eagle, Id but now I’m in Santa Barbara

Official job title: Writer/Photographer

Company: Kennedypix

What was your major? Where did you go to school?

I went to Pepperdine for my BA in public relations. After working in PR for 5 years, I returned to SMC for a 2 year degree in photo.

Runnerup career choice/dream job?

I’m doing my dream job now, but I wish I could shoot more fashion and lifestyle.

What was your first job?

I worked in a PR firm for 4 years handling corporate communication and strategy for tech companies. It was like boot camp but it taught me to organize, write, network and manage clients.

How long have you been at this gig?

I went back to photo school at 26, which took 2 years. I then repped a photographer for a year, then went on my own the last 8 years.

So as a writer/photographer, what is your average day like?

I work out from 8-10, at my desk working 10-2, run errands 2-4, nap 4-5, eat dinner, then work 7-10. Unless I have a dinner or a shoot, in which case it all gets compacted.

Wow.  That’s a pretty routine schedule.  Most freelancers aren’t able to be so formulaic.  That’s great. What kinds of topics do you write about/photograph?

When I first started, I mainly did head shots, event work, anything I could get.  But, I’ve started doing a lot more editorial now.  Some things were luck, but it was all of my efforts too.  I do a mix of primarily portraits, sometimes for magazine environmental portraits like a chef or a movie director, or a headshot for an agent or an attorney.  A lot of different people need portraits of different sorts.

The writing is something I’ve always wanted to do but I couldn’t figure out where to get into the market.  I was part of this philanthropy group and this woman from Mediabistro came and made it sound so easy.  It peaked my interest, reminded me you have to start somewhere.  It’s easier now with blogs to be printed somewhere, but you have to make sure you keep track of everything that gets published, good records and links.

So, how did you get started with writing then?

I started originally writing for a blog I found on Craig’s List.  I blogged for ChickSpy for free for 6 months and then I wrote for Ourchart, which paid $80/post and they gave me free reign to write about fashion, news, profiles.  And then that ran for about a year and then it closed and now I’m at Shewired.  They pay more, they have a range of payment, and they’ve given me a lot of freedom.  I’ve written for the advocate, and a few other outlets.  I’m just pitching.  Health mags, fitness mags, women’s lifestyle.

And what have you found to be your biggest obstacle?

Having an idea person is going to get me a lot further than anything else.  It’s harder to do with photos, but it’s easier with writing.  Make it really easy for them to say yes.

Very true.  And how do you find work/how does work find you?

Corporate in-house marketing hires me.  They’re so focused on getting into magazines, which don’t pay very well.  If you can get into corporate, do it.  I’ve also done some big ads or I’ve put my work in a show at Smashbox and Paul Mitchell was shooting there and saw my images, liked them, and hired me to shoot for them.

So what are you working on now?

Right now, I’m working on a book about architects.  Coffee table book of the exact type of work I want to get.  It’s 1500 word profiles with a portrait of them.  It’s a lot of work, but in the end I’ll have at least 30 reputable professionals in it and that will get me work.

How many hours a week do you work?

I would guess about 35-45. It’s hard to tell when the work stops and starts. It’s so a part of my social life.

How many weeks of vacation do you take per year?

I assume in my planning that I will go at least 4 weeks without assignments (income), but I formally take a week during the year and a week at the holidays.

How much money do you make at your job?

It varies greatly. Each year it’s been more. My first year just doing photo I made only $18K, but last year doing photo and writing, I made $70K.

What are the pros and cons of your job?

Pros: Flexibilty, get to work from home, get to be my own boss

Cons: Must be the boss, the motivator, stress about income

Where do you do most of your work from (the office, home)?

My home is my office, so I write from home. Shooting happens everywhere, but I edit at home.

What is more important to you (and be honest): money or doing what you love?

Well, it’s been hard. I’ve had to make a living, so I’ve done many jobs for the sake of paying bills. That said, I did leave a profitable career in PR to pursue what I love, which is much harder. I think you have to make money to even stay creative or you stress out. But if you don’t do what you love, eventually the money is empty.

What would you have done differently while you were in college to help you get where you are today?

I worked internships every year of college to ensure I’d be ahead. And five years later I switched careers. I would have made more influential friends in college that could have helped me later. Pepperdine was full of them and I was too focused on getting out. Wish I had more fun in college. Work will always be there.

What would you have done differently immediately after graduation to help you get where you are today?

I would have moved to NY and done the starving artist thing. I’m too old and accustomed to nice things. But I think when you’re young and full of spirit, it’s a good time to take huge creative risks.

--Tagged under: Freelance Photographer--

--Tagged under: Freelance Writer--

--Tagged under: Jenn Kennedy--

--Tagged under: Kennedypix--

--Tagged under: Career--

As college is coming to an end, I am remembering all the awesome times I had in my years here.  A lot of which occurred when I wasn’t even in Athens— go figure!  Some of my fondest memories are of visiting Presbyterian College with my best friend Yelena (far right) and hanging out with her boyfriend and all of his amazing friends.  Jesse (third from the left), of course, was my favorite :)  So here to repay me for all of those “long drives” up to PC is Jesse himself, telling us all about how he’s grown up and now has a real job.  Scary, huh?
Name: Jesse Painter
Age: 23
Hometown: Athens, GA
Official job title: Plant Support Laboratory Technician
Company: Johnson & Johnson
 
Before we get started… I want to clear up a few things.  What exactly does your company do?
The company where I work is a manufacturing facility for pharmaceutical drugs.  We don’t make the final product for human consumption but we make some of the active ingredients in bulk and then sell them to companies who make them into final pill form.  My department has two primary roles.  The first is plant support.  If a batch fails in quality specifications that would prevent it from being sold, we determine why that happened to prevent it in the future and also how that particular batch can be reprocessed, or “cleaned up”, so that it will pass and can be sold.  Plant support also tests raw materials, which I will talk about later.  The second role of our department is Research and Design.  We design new and more efficient ways to make current products and also all the testing required to put new products into the plant. We are regulated by the DEA and FDA and are required do extensive testing and qualifications prior to introducing anything new in the plant, whether it’s a change to a current process or a new process all together.
What was your major? Where did you go to school?
I have a degree in Physics with a minor in Mathematics from Presbyterian College.
Runnerup career choice/dream job?
Process/Mechanical engineering position with more hands-on work and responsibility.
What was your first job?
Chuck E. Cheese Game room attendant/Cook… nice, I know.
How long have you been at this gig?
I began interning during the summer months four years ago.  I have been a full time employee now for a little over 6 months.
So what’s your average day like at work?
I spend most of my day in the lab working on various projects such as testing new raw materials and troubleshooting any problems currently running in the plant.  I also spend some time writing memos and reports explaining my data and presenting work to upper management.
OK, whoa.  Back up.  What are raw materials?  How does one go about testing them?  What are you testing them for?
Raw materials are the starting materials for what we make in the plant.  That’s what we begin with in order to make our products.  Anytime we get a new supplier or a current supplier does something to change their process we have to test the material in order to ensure the products we make won’t be affected or changed.  Basically, I run the new starting material through each process it is used for in the plant, just on a smaller lab scale, to make sure the final products made will be clean enough for us to sell. We want to make sure there are no new impurities or unwanted material made in our final product because of a new starting material.
Ahh, I think I’m starting to understand.  And what types of problems do you troubleshoot? 
A lot of times equipment in the plant will not work properly and something happens during the making of a product that is abnormal.  This can be anything from a heating/cooling problem, maybe the batch sits a lot longer than normal, or a gas pressure is not regulated correctly. All it means is that sometimes a product has too many impurities because of something like this and fails quality control specifications.  This means that batch cannot be sold, which is a big problem for the company’s bottom line.  So we determine the best way to clean up the product, through the proper chemical reactions, so that it is clean enough to be sold.
OK and so then you report back to upper management?  So what is the desired outcome?  Why are you presenting your work and what do you hope to gain out of the presentation?
Presenting work can be a variety of things.  For me it is mostly plant support issues.  An example I am working on now is troubleshooting a process in the plant that had a single impurity that was much higher than normal.  I determined a way to reprocess, or clean up, that batch that was within DEA and FDA requirements and would result in a passing product.  I am now writing a report explaining what I did and why, the results, and my recommendations on what to do for that batch.  This will be looked over by my boss and passed on to the plant manager.  They can see what I did and either agree, disagree, or come back with questions about my recommendation.  If it is a new raw material, a report is written documenting how each was used in the current processes and the results showing whether the final product passed or failed our quality requirements.  I also do random stuff here and there like power point presentations and memos about how the safety requirements are used in the lab or how we dispose of environmentally dangerous chemicals and stuff like that for auditors.
Got it.  So, how many hours a week do you work?
40-45 hrs a week is typical.  An occasional 50-60 hr week will also occur.
Not too shabby.  How many weeks of vacation do you take per year?
I have two weeks of vacation time this year.
And now, for everybody’s favorite question… how much money do you make at your job?
Enough for me to live on :)
Good answer.  What are the pros and cons of your job?
Pros:
Good work environment
Enjoy the people I work with on a day to day basis
Regular hours and good benefits
Typically a low stress environment
Good future potential at a great company
I have a job right now in this economy!
Cons:
Not an engineering position
Where do you do most of your work from (the office, home)?
All of my work is done at the office
What is more important to you (and be honest): money or doing what you love?
Hard to say… I want to do something that interests me but I need to be able to pay the bills.
What would you have done differently while you were in college to help you get where you are today?
I wish I would have taken some kind of technical writing class.  I took the minimum lit classes but didn’t realize how much writing I was going to need to do.  A lot of my reports are seen pretty high up the corporate ladder and I wish I felt more comfortable with my writing style.
If you could tell current college students/recent grads to do ONE thing this year to help their career, what would it be?
Get an internship/job in a field you want to pursue as a career.  Getting related work experience and your foot in the door somewhere is the hardest thing to do and the most important thing to show a potential employer.

As college is coming to an end, I am remembering all the awesome times I had in my years here.  A lot of which occurred when I wasn’t even in Athens— go figure!  Some of my fondest memories are of visiting Presbyterian College with my best friend Yelena (far right) and hanging out with her boyfriend and all of his amazing friends.  Jesse (third from the left), of course, was my favorite :)  So here to repay me for all of those “long drives” up to PC is Jesse himself, telling us all about how he’s grown up and now has a real job.  Scary, huh?

Name: Jesse Painter

Age: 23

Hometown: Athens, GA

Official job title: Plant Support Laboratory Technician

Company: Johnson & Johnson

Before we get started… I want to clear up a few things.  What exactly does your company do?

The company where I work is a manufacturing facility for pharmaceutical drugs.  We don’t make the final product for human consumption but we make some of the active ingredients in bulk and then sell them to companies who make them into final pill form.  My department has two primary roles.  The first is plant support.  If a batch fails in quality specifications that would prevent it from being sold, we determine why that happened to prevent it in the future and also how that particular batch can be reprocessed, or “cleaned up”, so that it will pass and can be sold.  Plant support also tests raw materials, which I will talk about later.  The second role of our department is Research and Design.  We design new and more efficient ways to make current products and also all the testing required to put new products into the plant. We are regulated by the DEA and FDA and are required do extensive testing and qualifications prior to introducing anything new in the plant, whether it’s a change to a current process or a new process all together.

What was your major? Where did you go to school?

I have a degree in Physics with a minor in Mathematics from Presbyterian College.

Runnerup career choice/dream job?

Process/Mechanical engineering position with more hands-on work and responsibility.

What was your first job?

Chuck E. Cheese Game room attendant/Cook… nice, I know.

How long have you been at this gig?

I began interning during the summer months four years ago.  I have been a full time employee now for a little over 6 months.

So what’s your average day like at work?

I spend most of my day in the lab working on various projects such as testing new raw materials and troubleshooting any problems currently running in the plant.  I also spend some time writing memos and reports explaining my data and presenting work to upper management.

OK, whoa.  Back up.  What are raw materials?  How does one go about testing them?  What are you testing them for?

Raw materials are the starting materials for what we make in the plant.  That’s what we begin with in order to make our products.  Anytime we get a new supplier or a current supplier does something to change their process we have to test the material in order to ensure the products we make won’t be affected or changed.  Basically, I run the new starting material through each process it is used for in the plant, just on a smaller lab scale, to make sure the final products made will be clean enough for us to sell. We want to make sure there are no new impurities or unwanted material made in our final product because of a new starting material.

Ahh, I think I’m starting to understand.  And what types of problems do you troubleshoot?

A lot of times equipment in the plant will not work properly and something happens during the making of a product that is abnormal.  This can be anything from a heating/cooling problem, maybe the batch sits a lot longer than normal, or a gas pressure is not regulated correctly. All it means is that sometimes a product has too many impurities because of something like this and fails quality control specifications.  This means that batch cannot be sold, which is a big problem for the company’s bottom line.  So we determine the best way to clean up the product, through the proper chemical reactions, so that it is clean enough to be sold.

OK and so then you report back to upper management?  So what is the desired outcome?  Why are you presenting your work and what do you hope to gain out of the presentation?

Presenting work can be a variety of things.  For me it is mostly plant support issues.  An example I am working on now is troubleshooting a process in the plant that had a single impurity that was much higher than normal.  I determined a way to reprocess, or clean up, that batch that was within DEA and FDA requirements and would result in a passing product.  I am now writing a report explaining what I did and why, the results, and my recommendations on what to do for that batch.  This will be looked over by my boss and passed on to the plant manager.  They can see what I did and either agree, disagree, or come back with questions about my recommendation.  If it is a new raw material, a report is written documenting how each was used in the current processes and the results showing whether the final product passed or failed our quality requirements.  I also do random stuff here and there like power point presentations and memos about how the safety requirements are used in the lab or how we dispose of environmentally dangerous chemicals and stuff like that for auditors.

Got it.  So, how many hours a week do you work?

40-45 hrs a week is typical.  An occasional 50-60 hr week will also occur.

Not too shabby.  How many weeks of vacation do you take per year?

I have two weeks of vacation time this year.

And now, for everybody’s favorite question… how much money do you make at your job?

Enough for me to live on :)

Good answer.  What are the pros and cons of your job?

Pros:

Good work environment

Enjoy the people I work with on a day to day basis

Regular hours and good benefits

Typically a low stress environment

Good future potential at a great company

I have a job right now in this economy!

Cons:

Not an engineering position

Where do you do most of your work from (the office, home)?

All of my work is done at the office

What is more important to you (and be honest): money or doing what you love?

Hard to say… I want to do something that interests me but I need to be able to pay the bills.

What would you have done differently while you were in college to help you get where you are today?

I wish I would have taken some kind of technical writing class.  I took the minimum lit classes but didn’t realize how much writing I was going to need to do.  A lot of my reports are seen pretty high up the corporate ladder and I wish I felt more comfortable with my writing style.

If you could tell current college students/recent grads to do ONE thing this year to help their career, what would it be?

Get an internship/job in a field you want to pursue as a career.  Getting related work experience and your foot in the door somewhere is the hardest thing to do and the most important thing to show a potential employer.

--Tagged under: Jesse Painter--

--Tagged under: Johson & Johnson--

--Tagged under: Plant Support Laboratory Technician--

--Tagged under: career--

4 words:  This woman is INCREDIBLE.  My wonderful friend Jennifer Disotell told me about this amazing new entrepreneur and I couldn’t wait to interview her!  If any of you watch Shark Tank, you may recognize her.  She appeared on the show and even though they didn’t offer her the investment she was asking for, after the show taped, she was so determined to get her company off the ground that she went out and raised $225,000!  Read on to see how this phenomenal woman made it all happen.
Name:  Kimberly Cayce
Age:  38 (yikes!)
Hometown:  Madisonville, KY, Washington DC & Venice Beach, CA
Official Job Title:  Founder & CEO of KALYX Technologies, Inc. www.goKALYX.com
What was your major? Where did you go to school?
Duke University - 100% Athletic Scholarship for Women’s Golf - Major in English with additional concentration in Women’s Studies + Psychology.
UCLA Anderson School of Management - MBA in entrepreneurship + Marketing.
Runnerup career choice/dream job?
After college I played golf professionally on tours around the world for 5 years - Asia, Australia, Europe and in the United States. Most people think that was a dream job… but it’s funny, as much as I loved sports, I always knew that KALYX was my dream job.  Since the day I retired from my career as a professional athlete, this has been my dream.
Well why did you retire?
Gosh - long story.  While playing golf, I was in a nasty car accident.  Broke my back, shattered my shoulder socket…pretty much ended my career.
That’s terrible.  Were you devastated?
Yeah, I was devastated, and, had always planned on spending my life as a professional athlete.  But I wound up starting a finance company with a partner.  And the business was booming.  Then my partner and I parted ways, and business was still booming but I was miserable, hated what I was doing, hated being out of the athletic world…loved working with people and clients, but, just had zero passion.  Plus I was going through a nasty divorce, so I decided to take a few weeks off and clear my head.  Climbed Kilimanjaro with a girlfriend of mine and took a yoga teacher training course with Baron Baptiste.  Decided it was time to start chasing my dreams so I enrolled in UCLA’s MBA program, and moved to sunny southern California.  I wrote my b-school application about KALYX.  And even though I had started 2 really successful businesses, they were smaller, local companies.  I knew if I wanted to do a woman’s athletic apparel company I needed to learn more about global supply chains, finance, branding…I felt like getting that MBA would help me grow KALYX quickly.
So how long have you been at this gig?
We legally incorporated KAlYX on September 11, 2008.  But I started laying the foundation and framework for the company when I applied to b-school back in March 2006.  And then the entire time at Anderson, I did things to keep building the idea.  Not necessarily KALYX itself, but, all these things that eventually led to KALYX.  I got a fellowship in b-school in 2007 that let me spend the summer researching intimate apparel manufacturing and textile fabrication, especially nano-fabrics and green fabrics.
That’s great.  An entrepreneur at heart.  What is your favorite product that you sell?
That’s the cool thing about the KALYX sports bras - they are activity specific.  So, if I am running, I wear the KALYX EMBRACE Marathon Bra because it is so supportive.  I wear a 34D and totally understand the pain that goes along with high impact activity.  I spend a lot of time hiking in the Santa Monica Mountains, playing golf, and doing yoga.  For these kinds of activities I wear the KALYX UPLIFT Bra. It’s like the “wonder bra” of sports bra…it looks hot, and, it gives great support.  Plus it’s comfortable enough to wear every day + the K-Force fabric is light and dries super fast so it can go from yoga to coffee to work.
All the KALYX bras are encapsulated, which means they lift and separate the breasts so you don’t get the “smooshing” effect.  We don’t use underwire so we had to be really creative in our use of fabric, mesh, bands, straps, etc.  That’s how we wound up with our “power sling” technology…we are working on our provisional patents for this right now.
And if I had to buy a KALYX product that is not a bra, I would pick our SURF organic cotton tee shirt.  It’s cute and it’s fun.
Sounds amazing.  I could use a bra without all that “smooshing”.  So… what do you attribute your success to?
First - courage.  So many people have a dream, especially an entrepreneurial dream.  Taking an idea from the “dream” and starting to share it with other people, and, then, implement, is really hard.  You get lots of people projecting their own fears and insecurities on you, telling you you can’t do it, telling you it’s too risky.  You have to get over that really quickly and learn how to do it gracefully.  And fear and risk are a big thing you have to just learn to live with.
And, this one is something I learned in business school – the willingness to take the risk, knowing that the odds are against you and that most new businesses fail, not being afraid to fail, having courage to do all this crazy start-up stuff, and, then also being able to admit when you need help and learning how to identify the people who can help you and start asking them.  It’s not one thing…it’s a whole confluence of factors that have to come together.
That’s some wonderful advice.  How long did it take you to get where you are today?
My entire life…everything I have done, every decision I have made, every victory, every defeat, every life lesson - they all prepared me for this stage in my life.  I could have started this company 10 years ago; but, I wasn’t ready…I think deep down I knew that.
It takes time to understand what your passions in life truly are, to understand what you are good at, to learn how to work with and manage other people, and, to learn more about your weaknesses and how to overcome or manage them - I think that this last point is critical to the development of a great CEO.
And, you have to live for a while to be able to understand what is really important to you, and, why, especially for someone like me who already had the opportunity to pursue a “dream job.”  After I retired from my career as a professional athlete, it took me a couple years to figure out who I was and where I was going.
What advice would you give to those that want to follow in your career footsteps?
Be bold and take the road less traveled - life is just too short to play it safe.  Two great quotes that I cling too when things get rough:  Goethe, who said “Boldness has genius, power and magic in it,”  and a Canadian pastor named Basil King, who said “Be bold, and mighty forces will come to your aid.”
What is more important to you (and be honest): money or doing what you love?
I think a better question might be “which are you willing to live without?”  I started companies that were successful and made a lot of money; however, I really didn’t love what I was doing.  I love what I am doing with KALYX; yet, I have put my entire life savings into the company and money is really tight right now.
I’ve had to make so many sacrifices, we have a long hard road in front of us, and, I have learned to live without a lot of luxuries that used to be so important to me; however, I love what I do.  I wouldn’t change this time of my life for all the money in the world…
If you could tell current college students/recent grads to do ONE thing this year to help their career, what would it be?
I would rather offer them some good life advice…
Make a couple of real friends and hold on to them forever.  Trust me, it takes a lot more work to build strong friendships than it does to build a successful career; however, it’s the most rewarding thing imaginable.  You share something special with your college and graduate school friends - a unique life experience that lasts a lifetime.
Careers and jobs will come and go - invest in a professional resume, practice your interview skills, develop great manners, network like crazy, be kind to every person around you - from the janitor sweeping the floors at night to the executives sitting in the “C-Suite, work hard, and, you will always be able to get a job and build a career.
But at the end of the day, it doesn’t matter very much if career is the only focus of your life.  It’s the personal relationships and friendships you have that will keep you grounded and help you remember what is really important in life.
The friends I made in college have been there for me throughout every thing I have done the past 20 years.  Today, they are spread out around the world, and, we see each other less frequently these days; however, our group of friends have supported each other throughout this journey through life - ups, and, downs, and, everything in between.
My college roommates husband was killed in Afghanistan while serving in the US Marine Corps on August 13.  She is pregnant with twin girls, and, it was a devastating loss.  I live in LA, she is in DC.  I was in the middle of preparing for the KALYX launch, and, also, for our air date with ABC’s Shark Tank.
I had spent 4 years preparing for this launch, for this moment in my career.  I had put everything I had into KALYX - sold my house, sold my car, spent my entire life savings to keep the company afloat until we closed our first round of funding in late September.
I was on a redeye back DC 3 hours after he I learned that her husband had been killed and over the next 45 days - in the middle of launching the company - made 3 trips back and forth to DC to be there for her.
And I wasn’t the only one - our group of college friends, every last one of them, was there…they came from all over the world and across the country.  In this time of great sadness, there was such a sense of solidarity and support.  It was overwhelming.
When I mentioned earlier that it takes “courage” to be successful, I probably should have added that I would never have had the courage to take the risks I have over the past few years without the love and support of my friends.

4 words:  This woman is INCREDIBLE.  My wonderful friend Jennifer Disotell told me about this amazing new entrepreneur and I couldn’t wait to interview her!  If any of you watch Shark Tank, you may recognize her.  She appeared on the show and even though they didn’t offer her the investment she was asking for, after the show taped, she was so determined to get her company off the ground that she went out and raised $225,000!  Read on to see how this phenomenal woman made it all happen.

Name:  Kimberly Cayce

Age:  38 (yikes!)

Hometown:  Madisonville, KY, Washington DC & Venice Beach, CA

Official Job Title:  Founder & CEO of KALYX Technologies, Inc. www.goKALYX.com

What was your major? Where did you go to school?

Duke University - 100% Athletic Scholarship for Women’s Golf - Major in English with additional concentration in Women’s Studies + Psychology.

UCLA Anderson School of Management - MBA in entrepreneurship + Marketing.

Runnerup career choice/dream job?

After college I played golf professionally on tours around the world for 5 years - Asia, Australia, Europe and in the United States. Most people think that was a dream job… but it’s funny, as much as I loved sports, I always knew that KALYX was my dream job.  Since the day I retired from my career as a professional athlete, this has been my dream.

Well why did you retire?

Gosh - long story.  While playing golf, I was in a nasty car accident.  Broke my back, shattered my shoulder socket…pretty much ended my career.

That’s terrible.  Were you devastated?

Yeah, I was devastated, and, had always planned on spending my life as a professional athlete.  But I wound up starting a finance company with a partner.  And the business was booming.  Then my partner and I parted ways, and business was still booming but I was miserable, hated what I was doing, hated being out of the athletic world…loved working with people and clients, but, just had zero passion.  Plus I was going through a nasty divorce, so I decided to take a few weeks off and clear my head.  Climbed Kilimanjaro with a girlfriend of mine and took a yoga teacher training course with Baron Baptiste.  Decided it was time to start chasing my dreams so I enrolled in UCLA’s MBA program, and moved to sunny southern California.  I wrote my b-school application about KALYX.  And even though I had started 2 really successful businesses, they were smaller, local companies.  I knew if I wanted to do a woman’s athletic apparel company I needed to learn more about global supply chains, finance, branding…I felt like getting that MBA would help me grow KALYX quickly.

So how long have you been at this gig?

We legally incorporated KAlYX on September 11, 2008.  But I started laying the foundation and framework for the company when I applied to b-school back in March 2006.  And then the entire time at Anderson, I did things to keep building the idea.  Not necessarily KALYX itself, but, all these things that eventually led to KALYX.  I got a fellowship in b-school in 2007 that let me spend the summer researching intimate apparel manufacturing and textile fabrication, especially nano-fabrics and green fabrics.

That’s great.  An entrepreneur at heart.  What is your favorite product that you sell?

That’s the cool thing about the KALYX sports bras - they are activity specific.  So, if I am running, I wear the KALYX EMBRACE Marathon Bra because it is so supportive.  I wear a 34D and totally understand the pain that goes along with high impact activity.  I spend a lot of time hiking in the Santa Monica Mountains, playing golf, and doing yoga.  For these kinds of activities I wear the KALYX UPLIFT Bra. It’s like the “wonder bra” of sports bra…it looks hot, and, it gives great support.  Plus it’s comfortable enough to wear every day + the K-Force fabric is light and dries super fast so it can go from yoga to coffee to work.

All the KALYX bras are encapsulated, which means they lift and separate the breasts so you don’t get the “smooshing” effect.  We don’t use underwire so we had to be really creative in our use of fabric, mesh, bands, straps, etc.  That’s how we wound up with our “power sling” technology…we are working on our provisional patents for this right now.

And if I had to buy a KALYX product that is not a bra, I would pick our SURF organic cotton tee shirt.  It’s cute and it’s fun.

Sounds amazing.  I could use a bra without all that “smooshing”.  So… what do you attribute your success to?

First - courage.  So many people have a dream, especially an entrepreneurial dream.  Taking an idea from the “dream” and starting to share it with other people, and, then, implement, is really hard.  You get lots of people projecting their own fears and insecurities on you, telling you you can’t do it, telling you it’s too risky.  You have to get over that really quickly and learn how to do it gracefully.  And fear and risk are a big thing you have to just learn to live with.

And, this one is something I learned in business school – the willingness to take the risk, knowing that the odds are against you and that most new businesses fail, not being afraid to fail, having courage to do all this crazy start-up stuff, and, then also being able to admit when you need help and learning how to identify the people who can help you and start asking them.  It’s not one thing…it’s a whole confluence of factors that have to come together.

That’s some wonderful advice.  How long did it take you to get where you are today?

My entire life…everything I have done, every decision I have made, every victory, every defeat, every life lesson - they all prepared me for this stage in my life.  I could have started this company 10 years ago; but, I wasn’t ready…I think deep down I knew that.

It takes time to understand what your passions in life truly are, to understand what you are good at, to learn how to work with and manage other people, and, to learn more about your weaknesses and how to overcome or manage them - I think that this last point is critical to the development of a great CEO.

And, you have to live for a while to be able to understand what is really important to you, and, why, especially for someone like me who already had the opportunity to pursue a “dream job.”  After I retired from my career as a professional athlete, it took me a couple years to figure out who I was and where I was going.

What advice would you give to those that want to follow in your career footsteps?

Be bold and take the road less traveled - life is just too short to play it safe.  Two great quotes that I cling too when things get rough:  Goethe, who said “Boldness has genius, power and magic in it,”  and a Canadian pastor named Basil King, who said “Be bold, and mighty forces will come to your aid.”

What is more important to you (and be honest): money or doing what you love?

I think a better question might be “which are you willing to live without?”  I started companies that were successful and made a lot of money; however, I really didn’t love what I was doing.  I love what I am doing with KALYX; yet, I have put my entire life savings into the company and money is really tight right now.

I’ve had to make so many sacrifices, we have a long hard road in front of us, and, I have learned to live without a lot of luxuries that used to be so important to me; however, I love what I do.  I wouldn’t change this time of my life for all the money in the world…

If you could tell current college students/recent grads to do ONE thing this year to help their career, what would it be?

I would rather offer them some good life advice…

Make a couple of real friends and hold on to them forever.  Trust me, it takes a lot more work to build strong friendships than it does to build a successful career; however, it’s the most rewarding thing imaginable.  You share something special with your college and graduate school friends - a unique life experience that lasts a lifetime.

Careers and jobs will come and go - invest in a professional resume, practice your interview skills, develop great manners, network like crazy, be kind to every person around you - from the janitor sweeping the floors at night to the executives sitting in the “C-Suite, work hard, and, you will always be able to get a job and build a career.

But at the end of the day, it doesn’t matter very much if career is the only focus of your life.  It’s the personal relationships and friendships you have that will keep you grounded and help you remember what is really important in life.

The friends I made in college have been there for me throughout every thing I have done the past 20 years.  Today, they are spread out around the world, and, we see each other less frequently these days; however, our group of friends have supported each other throughout this journey through life - ups, and, downs, and, everything in between.

My college roommates husband was killed in Afghanistan while serving in the US Marine Corps on August 13.  She is pregnant with twin girls, and, it was a devastating loss.  I live in LA, she is in DC.  I was in the middle of preparing for the KALYX launch, and, also, for our air date with ABC’s Shark Tank.

I had spent 4 years preparing for this launch, for this moment in my career.  I had put everything I had into KALYX - sold my house, sold my car, spent my entire life savings to keep the company afloat until we closed our first round of funding in late September.

I was on a redeye back DC 3 hours after he I learned that her husband had been killed and over the next 45 days - in the middle of launching the company - made 3 trips back and forth to DC to be there for her.

And I wasn’t the only one - our group of college friends, every last one of them, was there…they came from all over the world and across the country.  In this time of great sadness, there was such a sense of solidarity and support.  It was overwhelming.

When I mentioned earlier that it takes “courage” to be successful, I probably should have added that I would never have had the courage to take the risks I have over the past few years without the love and support of my friends.

--Tagged under: How to start your own business--

--Tagged under: Kalyx--

--Tagged under: Kimberly Cayce--

--Tagged under: career--

We all know how much parents love to impart their wisdom to their beloved offspring.  How many times have you heard, “A penny saved is a penny earned” or “The journey is just as important as the destination”?  Frankly, I could go the rest of my life without hearing those words ever again.  But, I must confess.  Other than the few cliched proverbs that my parents occasionally slipped into conversation, I’ve begun to realize just how right they were about most of the things that I used to roll my eyes at upon hearing.  Apparently, that’s a sign that I’m growing up— or so my dad says— but it sounds to me more like I’m just turning into my parents (YIKES!).  Whatever the case may be, there is one particular counsel that I am glad my parents gave to me:  Everyone needs to have an aptitude test.  I can remember sitting in a room for 6 hours one day taking a series of different tests, while all of my friends lounged around at the pool mind you, and wondering why this was important.  And just like I’m finally starting to see why my dad was such a stickler about credit card debt, I’m also beginning to feel extreme gratitude that my parents shelled out the cash and forced me to take an aptitude test.  It was enlightening, it was informative, it was probably one of the best things I’ve done for my career and my future.  Now, I’m sure you’re all wondering why this was so great for me and I think that someone else might be better able to explain just why aptitude testing is so important.  Cue the drum roll.  I give you Holly Wilhelm.
 
Name: Holly Wilhelm
Official Job Title: Assistant Lab Director, Atlanta office
Company: Johnson O’Connor Research Foundation
 
Hi Holly!  Thanks for being here with us today.  I think the question that most everybody is wondering is, what exactly is aptitude testing? 
Aptitudes are natural talents - special abilities for doing, or learning to do, certain kinds of things easily and quickly. They have little to do with knowledge or culture, or education, or even interests. They have to do with heredity. Musical talent and artistic talent are examples of such aptitudes. Some people can paint beautifully but cannot carry a tune. Others are good at talking to people but slow at paperwork. Still others can easily repair a car but find writing difficult. These basic differences among people are important factors in making one person satisfied as a banker, another satisfied as an engineer, and still another satisfied working as an editor.
Our aptitude testing will identify your natural abilities. We don’t identify which jobs you can or cannot do, just the ones that are the most natural for you.  If you have a full schedule of college courses, you may be able to get an A in every class, but probably some of those subjects require a lot more studying and effort than others.  We think that people are most satisfied in their work when they use their inborn talents to do what comes naturally, rather than struggling against the grain and having to work harder to keep up.
So how does it all work? 
Our aptitude battery consists of a wide variety of mostly hands-on tests, which are administered in two half-day appointments. Clients perform activities such as memorizing numbers, solving problems, looking at designs, and building puzzles.  Each examinee’s performance is compared with that of other examinees of about the same age, so that it is easy to see how you compare to other people and how your abilities compare to one another. The results are given in writing, but also are explained by one of our administrators in a discussion about how your aptitudes fit in with interests, education, and plans for the future. The whole process takes a day and a half and costs $600. This can sound like a lot of money, but knowing what you want to study and where you’re going to go with it can save a lot of time, tuition, and stress, and is an investment in your future.
So what makes aptitude testing better than just taking a personality quiz?
It is important to recognize that aptitude testing is different from interest or personality testing. These can be factors in your decisions as well, but interests change over time, and personality tests generally involving answering questions about yourself - answers can change based on your mood that day, how you want to see yourself, or how you think you should answer. Aptitudes remain stable over time and our tests are objective measurements of your abilities. Most of our tests are activity based and much of the scoring emphasizes speed to see not just whether or not you can do something, but how easily you can do it.
Great.  How can you use aptitude testing to help you plan your career? 
When planning your career path, it is important to have an idea of not just what field you want to go into, but what you want to do within that area.  Many students choose a field because they have a relative who does the same thing, because they liked one particular class in school, or because they think they will have an easy time finding a job. We have found that people are the most comfortable in fields that combine their aptitudes with their interests and other personal factors.  Rather than stumbling into a career because it was the one where you could find your first job, we think you should put much thought and research into such a big decision, and knowing your strengths can be a very good starting point to give you a sense of direction.
What do you tell clients who are convinced that they should be something that they don’t have an aptitude for? [i.e. a musician that has no tonal memory]
When someone’s aptitudes don’t match his interests, for example, if a client really wants to be a rock star when his aptitudes sound more like those of an accountant, we try to help him find a happy medium. Maybe he could stay close to the world of music by working as the CFO of a major record label or archiving recordings for a music website.  Maybe he could maintain a “rock star lifestyle” by traveling with a band as a business manager.  Maybe he is willing to devote countless hours of time to practicing and promoting himself, has an unmeasurable “it” quality, and will beat the odds to succeed in music. We feel that our job is to make a client aware of what his strengths are, and help him see a variety of ways to use them.
Once a client has taken the aptitude test, what should their next steps be?
I would recommend learning more about a career that you might want to try by reading about the field, talking to professionals within the area (perhaps making contacts through college professors and alumni groups), and interning or job-shadowing to get first-hand experience of what the career might be like.  Research is very important so that you know what you might be getting into with a new field! Another good idea for everyone is to work on building your vocabulary.  A broad knowledge of a lot of words can help you demonstrate your expertise to potential employers and can help you become a better communicator, no matter what your career is!

We all know how much parents love to impart their wisdom to their beloved offspring.  How many times have you heard, “A penny saved is a penny earned” or “The journey is just as important as the destination”?  Frankly, I could go the rest of my life without hearing those words ever again.  But, I must confess.  Other than the few cliched proverbs that my parents occasionally slipped into conversation, I’ve begun to realize just how right they were about most of the things that I used to roll my eyes at upon hearing.  Apparently, that’s a sign that I’m growing up— or so my dad says— but it sounds to me more like I’m just turning into my parents (YIKES!).  Whatever the case may be, there is one particular counsel that I am glad my parents gave to me:  Everyone needs to have an aptitude test.  I can remember sitting in a room for 6 hours one day taking a series of different tests, while all of my friends lounged around at the pool mind you, and wondering why this was important.  And just like I’m finally starting to see why my dad was such a stickler about credit card debt, I’m also beginning to feel extreme gratitude that my parents shelled out the cash and forced me to take an aptitude test.  It was enlightening, it was informative, it was probably one of the best things I’ve done for my career and my future.  Now, I’m sure you’re all wondering why this was so great for me and I think that someone else might be better able to explain just why aptitude testing is so important.  Cue the drum roll.  I give you Holly Wilhelm.

Name: Holly Wilhelm

Official Job Title: Assistant Lab Director, Atlanta office

Company: Johnson O’Connor Research Foundation

Hi Holly!  Thanks for being here with us today.  I think the question that most everybody is wondering is, what exactly is aptitude testing?

Aptitudes are natural talents - special abilities for doing, or learning to do, certain kinds of things easily and quickly. They have little to do with knowledge or culture, or education, or even interests. They have to do with heredity. Musical talent and artistic talent are examples of such aptitudes. Some people can paint beautifully but cannot carry a tune. Others are good at talking to people but slow at paperwork. Still others can easily repair a car but find writing difficult. These basic differences among people are important factors in making one person satisfied as a banker, another satisfied as an engineer, and still another satisfied working as an editor.

Our aptitude testing will identify your natural abilities. We don’t identify which jobs you can or cannot do, just the ones that are the most natural for you.  If you have a full schedule of college courses, you may be able to get an A in every class, but probably some of those subjects require a lot more studying and effort than others.  We think that people are most satisfied in their work when they use their inborn talents to do what comes naturally, rather than struggling against the grain and having to work harder to keep up.

So how does it all work?

Our aptitude battery consists of a wide variety of mostly hands-on tests, which are administered in two half-day appointments. Clients perform activities such as memorizing numbers, solving problems, looking at designs, and building puzzles.  Each examinee’s performance is compared with that of other examinees of about the same age, so that it is easy to see how you compare to other people and how your abilities compare to one another. The results are given in writing, but also are explained by one of our administrators in a discussion about how your aptitudes fit in with interests, education, and plans for the future. The whole process takes a day and a half and costs $600. This can sound like a lot of money, but knowing what you want to study and where you’re going to go with it can save a lot of time, tuition, and stress, and is an investment in your future.

So what makes aptitude testing better than just taking a personality quiz?

It is important to recognize that aptitude testing is different from interest or personality testing. These can be factors in your decisions as well, but interests change over time, and personality tests generally involving answering questions about yourself - answers can change based on your mood that day, how you want to see yourself, or how you think you should answer. Aptitudes remain stable over time and our tests are objective measurements of your abilities. Most of our tests are activity based and much of the scoring emphasizes speed to see not just whether or not you can do something, but how easily you can do it.

Great.  How can you use aptitude testing to help you plan your career?

When planning your career path, it is important to have an idea of not just what field you want to go into, but what you want to do within that area.  Many students choose a field because they have a relative who does the same thing, because they liked one particular class in school, or because they think they will have an easy time finding a job. We have found that people are the most comfortable in fields that combine their aptitudes with their interests and other personal factors.  Rather than stumbling into a career because it was the one where you could find your first job, we think you should put much thought and research into such a big decision, and knowing your strengths can be a very good starting point to give you a sense of direction.

What do you tell clients who are convinced that they should be something that they don’t have an aptitude for? [i.e. a musician that has no tonal memory]

When someone’s aptitudes don’t match his interests, for example, if a client really wants to be a rock star when his aptitudes sound more like those of an accountant, we try to help him find a happy medium. Maybe he could stay close to the world of music by working as the CFO of a major record label or archiving recordings for a music website.  Maybe he could maintain a “rock star lifestyle” by traveling with a band as a business manager.  Maybe he is willing to devote countless hours of time to practicing and promoting himself, has an unmeasurable “it” quality, and will beat the odds to succeed in music. We feel that our job is to make a client aware of what his strengths are, and help him see a variety of ways to use them.

Once a client has taken the aptitude test, what should their next steps be?

I would recommend learning more about a career that you might want to try by reading about the field, talking to professionals within the area (perhaps making contacts through college professors and alumni groups), and interning or job-shadowing to get first-hand experience of what the career might be like.  Research is very important so that you know what you might be getting into with a new field! Another good idea for everyone is to work on building your vocabulary.  A broad knowledge of a lot of words can help you demonstrate your expertise to potential employers and can help you become a better communicator, no matter what your career is!

--Tagged under: Aptitude Test--

--Tagged under: Holly Wilhelm--

--Tagged under: Johnson O'Connor--

--Tagged under: career--

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